Have allocated Rs 225 cr towards marketing and advertising during current financial year: Sandeep Aggarwal, CEO & Founder, Droom

The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises

Droom's 'Bittuji Ki Beemer' campaign is both exciting and informative

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

sunSTRATEGIC wins multi-agency pitch of Droom

They have been entrusted with the content-driven campaign strategy and creative mandate

We spend money only when we can measure it: Sandeep Aggarwal, CEO, Droom

In conversation with exchange4media, Aggarwal speaks about how the company plans to step up its marketing and branding game through its Rs. 225 cr bu...

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO, Droom

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone

From silos to collaboration, data driven marketing is changing for good

A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Commun...

Sandeep Aggarwal of ShopClues & Droom bets big on international start-ups

Following his investments in Wydr, Shopsity, Poolmyride and AYN Network, he has now invested an undisclosed amount in Indonesian home decor marketplac...

Whopping 600% YoY growth for Droom in calendar year 2016

Orders placed through the platform grew by 507%; transacted GMV on the platform also grew by 533%

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discoun...

Droom makes 100 hires from campuses to support growth

With the latest talent acquisition activity, Droom will be ramping up its 230-member strong team to cater to the demands of its accelerated growth tra...

Droom rolls out Rs 25 crore media campaign for Orange Book Value

Titled ‘Resale Ka MRP’, integrated brand and media campaign to firmly establish OBV as industry standard for pricing of used automobile in India

Droom accelerates to Rs 100 crore monthly GMV in 19 months

Online automobile marketplace leaves behind the Rs 1,000 crore annualised GMV milestone to register a 700 per cent Y-O-Y growth

Droom announces a budget of INR 100cr for its marketing blitz

To spend on TV, print, digital and social media and also be seen outdoors on billboards and external installations

Droom appoints Contract Advertising as creative agency; Publicis Groupe’s Equinox as media buying agency

The company is all set to launch is brand marketing campaign soon which will be spread across TV, print, outdoor and online formats. The mandate for c...

Droom on the lookout to partner with creative agencies for their upcoming TVC

The move is aimed at increasing brand visibility and association of the online automobile marketplace