Mindshare Singapore launches content marketing business unit called 'Discovery'

Discovery is a team of copywriters, videographers, journalists and event designers who capture the important moments for brands and consumers, and lev...

Discovery bets big on India, invests $ 2 billion in programming

The country delivers 40 per cent of the viewership in the Asia Pacific region, said JB Perrette, President, Discovery Networks International, talking...

Having Facebook presence alone not enough, say broadcasters

B'casters are ramping up their digital strategies to create greater engagement via YouTube channels, blogs, apps, merchandise, centralised shows and u...

Sports OTT provider Veqta eyes 20 million viewers in the first year

Veqta, a new OTT digital broadcast network dedicated to sports, likely to launch in a fortnight, aims to redefine how sports are consumed in India

Discovery Channel's magazine hits newsstands in India

The monthly magazine has been launched in association with the India Today Group, which be the publishers of the magazine in India. The magazine is av...

Transforming legacy brands into digital-first is like changing the wheels of a moving car: Deepak Lamba, Worldwide Media

Legacy brands are fast transforming to stay relevant. Recently Worldwide Media (WWM) forayed into video content by rolling out 'Famously Filmfare', a...

Relevance, innovation key drivers for infotainment & lifestyle

As television in India matures and different niches find their place, one genre that has seen much action is Infotainment and Lifestyle, courtesy play...

Discovery moves media mandate to Maxus India

The GroupM agency will now handle media duties for all Discovery Communications channels. The incumbent on the business is ZenithOptimedia

Discovery, Adhuna Akhtar join hands for new TLC show

TLC is all set to further strengthen its India-based programming with new show ‘Be Blunt’. The show will go on air from July 16, 2012

Quick five with Rahul Johri on the lifestyle genre

Indian viewers want specialised channels when it comes to entertainment and digitisation will facilitate that, says Discovery Networks’ Rahul Jo...

Media planners demand uniformity as TAM data gets split between monthly & weekly

With b'casters at odds over ratings timeframe, media planners stress that the industry cannot work on divided dynamics. Weekly ratings is the way to g...

"We already allocate 16 mins to ads, so coping with 12 mins will be easy"

Post DAS, viewers seek quality content; if you provide that, you don't have to worry about the rest, says Rahul Johri, Sr VP & GM - South Asia, Di...

TRAI issues consultation paper to monitor distribution of channels

TRAI has issued a consultation paper on distribution of TV channels to curtail the influence of distribution companies handling the network of more th...

TRAI should de-regulate the broadcasting industry: Rajesh Kaul

The President of The One Alliance stresses that time has come for TRAI to leave the entire regulation to market forces and competition on the ground

The One Alliance elevates Makarand Palekar to EVP – Sales & Strategy

A sales veteran with 17 years of experience, Palekar was earlier Senior Vice President – Sales and Strategy of the company

Having Facebook presence alone not enough, say broadcasters

B'casters are ramping up their digital strategies to create greater engagement via YouTube channels, blogs, apps, merchandise, centralised shows and u...

Dispute with MSOs causes Sony's ratings to plummet

The channel's positioning and placement has suffered in the past few weeks due to the ongoing dispute between One Alliance and the two major MSOs - DE...

Discovery appoints Nilesh Zaveri as SVP & CFO, Finance & Corporate Ops

In his new role, Zaveri will provide strategic financial & corporate operations leadership, oversee all aspects of financial management for DNAP, and...

Discovery firms up India growth strategy with exclusive programming

Discovery will focus more on Indian content. The company plans to soon launch more than 100 multi-genre series across its 11 differentiated networks

Guest Column: Towards a bigger, better and bolder year

Rahul Johri, Executive Vice President and General Manager, South Asia & Southeast Asia, Discovery Networks Asia-Pacific, on the network's growing stri...

Every year Goafest has been bigger and better for Discovery: Rahul Johri

Goafest is the only festival of its kind in India, both in terms of scale and form that offers a platform to showcase and reward the best work in the...

The biggest thing about Discovery is we never go off-brand - Rahul Johri

Discovery's Rahul Johri talks about fulfilling viewers' desire for knowledge, maintaining strategic brand associations as well as brand consistency, a...

Broadcasters line-up colourful programming mix to celebrate Holi

With the festival of Holi around, most of the channels have lined up something exclusive ranging from action movies, animations and special shows, whi...