How SC DD order helps Star Sports...

The Supreme Court prohibiting Prasar Bharati from airing important sporting events of national events including cricket matches live on private cable...

Reliance investment a new ray of hope for ALT Balaji?

With proceeds from Reliance Industries’ Rs 413 crore investment in Balaji Telefilms going specially for ALT Balaji, we look at how the OTT platform ha...

BARC Week 30: What propelled Zee Anmol to no.1 spot in Hindi GEC?

According to the data provided by the channel, Zee Anmol is the top FTA channel in HSM garnering 691 GTVMs (Gross Television Viewership in Millions),...

Star Sports speculated to earn Rs 3 crore ad revenue from ICC Women’s World Cup

ICC Women’s World Cup has turned out to be a success both on the network and its OTT platform Hotstar with the Indian team’s stupendous performance in...

CPRP vs CPT: What's the need of the hour?

Media planners on why the debate over CPRP and CPT will take longer than we think to come to a concrete conclusion

Is Kapil Sharma's magic rubbing off on Sony Entertainment?

The Kapil Sharma Show on Sony Entertainment dropped down to 4th position from 1st spot in BARC chart. It was among top 5 shows. Read more about Kapil...

E-commerce looks for an exciting H2’16 as festive season kicks in

Snapdeal has allocated more than Rs 200 crore on a 360 degree marketing campaign over the next 60-days

E-commerce adex lags in H1'16 as sector sees consolidation

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to...

IPL 8: How much does ROI matter to brands?

Despite high ad spends, brand recall for certain brands has been low. We find out if ROI is the only factor that drives ad spends on IPL…

Will the IPL 8 ad rates see an increase of 10-15%?

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place...

Will the IPL 8 ad rates see an increase of 10-15%?

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place...

Who's afraid of the ICC World Cup 2015?

Not the GECs that do not expect viewership to fall or ad revenues to shrink during cricket's biggest event in February next year

Dinesh Vyas quits TME India; moves to MEC India

Dinesh Vyas has put in his papers at TME India, where he was designated as VP & Head, TME Mumbai. He is joining MEC India and will take charge from Se...