With 93% viewers choosing ad blockers & 82% watching mute videos; are online video ads effective?

The highly respected 2016 Internet Trends Report compiled by Mary Meeker suggests that digital video ads might not be as effective as they are expecte...

YouTube launches ad-free service; should content creators be worried?

YouTube Red is a new service slowly being rolled out by the digital video giant and which aims to provide subscription-based, ad-free service to users...

Amplify your marketing mix with digital video content

Brands have recognised the power of digital video to engage with their audiences and are placing an increasing share of their campaign budgets there,...