Digital, sports marketing to be Innocean’s focus areas in 2010

Innocean is looking forward to further consolidate its position in 2010. The total billings of the agency is claimed to have grown by 14 per cent in 2...

Social media marketing – the biggest growth space in marketing: John Kerr

A global shift around marketing & communications is taking place. Brands are asking the right questions from their media agencies. But digital media a...

Vernacular creativity, are we there yet?

Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed...

We need to create advertising assets that are not just compelling but "thumb-stopping" creative: Rob Norman, GroupM

Addressing delegates at the International Advertising Association (IAA) Cabana, during the Cannes Lions International Festival of Creativity 2016 in a...

Marketing is going to get harder not easier: John Burbank

As the keynote speaker at the launch of the 11th edition of the Businessworld Marketing Whitebook, John Burbank, President (Strategic Initiatives) of...

iCubesWire bags digital mandate for Printronix

The responsibilities include managing digital media and creative mandate for Printronix

Open content on digital is an opportunity to improve engagement: Ambika Sharma

The Founder & MD of Pulp Strategy Communications talks about their journey, challenges and how they compete with traditional advertising agencies

Traditional media will die, digital media will take over: Mahendra Swarup

Digital media is becoming a force to reckon with and shaking up traditional media like never before. Putting the spotlight on digital media, exchange4...

Nivea ramps up digital activities; out to garner male attention too

With robust plans in place for digital communication, skin and body care brand Nivea is all set to accelerate its growth and presence in the virtual s...

Guest Column: Six things brands should avoid on FB

Saurabh Parmar, Founder & CEO, Brandlogist lists the typical mistakes that prevent brands from making the most of Facebook

“Every comment & tweet should translate to revenues”

A digital campaign should be engaging, with a sharp revenue focus, says Sundeep Kapur, Digital Evangelist, NCR Corp

Social media usage of brands gets more innovative & engaging

Brands as diverse as Pepsi, Mahindra, Samsung, etc. are leveraging social media like never before. e4m decodes the branding on this new-age media…

Do marketers require digital training?

Digital spends are often accompanied by a deficit in understanding the nuances of this medium. Do we need social media schools to fill the gap?

Video: Five social media trends to watch out for in 2014

As per Sanjay Mehta, Joint CEO, Social Wavelength, the upcoming Lok Sabha polls will see a lot of brands & agencies move to the digital space to save...

Komli Media restructures,to focus on remarketing demand side platform

The digital media technology company's remarketing strategies aim to bring customers back and finish a transaction and convert site visitors to loyal...

Advertising as we know it is to a certain extent dead: Vincent Digonnet

This is so because platforms like mobile, Internet & social have made media infinite, explains the Chairman, APAC Region, Razorfish, adding that the a...

Decoding the digital strategy that won Modi the elections

exchange4media takes stock of Modi's astute digital media strategy, which saw it explore diverse options like 3D rallies, crowdsourced speeches and so...

No takers for programmatic buying?

The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the te...

Government follows PM Modi's lead in leveraging social media: Prakash Javadekar

As a medium of empowerment and communication, social media enjoys a place of pride in government strategies aimed at the masses and the youth, says I&...

We haven't seen the next Prannoy Roy or Raghav Bahl in the Indian digital space: Parry Ravindranathan

Bloomberg Media’s Parry Ravindranathan on why India hasn’t seen the next big digital entrepreneur

Net Neutrality: Internet companies unite to #savetheinternet

For internet-based companies, it makes perfect sense to ensure that the nascent online ecosystem is not burdened by unnecessary regulations and rules....

Indiatimes can break into the top 3 publisher list in 12-15 months: Angad Bhatia

Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva...

Are media houses infringing on journalists’ personal social presence?

Social and digital media has emerged as one of the most important mediums for journalist and media houses but in their urge to extend their presence o...

iProspect Communicate 2 rebranded to iProspect India

The digital agency owned by Dentsu Aegis Network (DAN) earned billings worth Rs 300 crore for FY’15-16.