Digital media will overtake TV as a preferred medium of entertainment: Founder Pocket Aces

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium...

Open content on digital is an opportunity to improve engagement: Ambika Sharma

The Founder & MD of Pulp Strategy Communications talks about their journey, challenges and how they compete with traditional advertising agencies

iCubesWire bags digital mandate for Printronix

The responsibilities include managing digital media and creative mandate for Printronix

Sahara India Media transforms itself for digital media

Brings in Arup Ghosh as the CEO and Editor-in-Chief of its media division

You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the futu...

Guest Column: Why 2016 will be remembered as the year when digital media entered the big boys' club: Vivek Bhargava, DAN

If I go by such interactions with a cross-section of Indian entrepreneurs, it is that starting this year, the big boys who ran businesses began viewin...

Are privacy concerns around Whatsapp sharing data with Facebook justified?

Whatsapp’s decision to share user data with parent company Facebook has created a furor among users and privacy advocates but this decision should not...

Social Kinnect wins digital mandate for UpGrad

To kick off the relationship, the agency will be working on launching a new and innovative intellectual property that hasn’t been seen before in India

Social Media Day 2016 explores social media's impact on global communication

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

We need to create advertising assets that are not just compelling but "thumb-stopping" creative: Rob Norman, GroupM

Addressing delegates at the International Advertising Association (IAA) Cabana, during the Cannes Lions International Festival of Creativity 2016 in a...

Network's the word in Microsoft's acquisition of LinkedIn

Content and access to LinkedIn’s professional network seem to be the key reasons for this massive deal but are the two companies prepared to take the...

The viral attraction that is social media

Social media today acts as a major driver of traffic to websites, startups and established ventures alike. As a result, it is crucial to take into acc...

We are looking to grow traffic and revenue by 70-100% YOY: Sandeep Amar

Recognizing the growing influence of digital and to strengthen their market share, India.com recently elevated Sandeep Amar as its new CEO. A senior...

Voltas has the highest brand equity in cooling and comfort appliances: Pradeep Bakshi, President & COO Voltas

Voltas Limited, India’s air conditioner brand from the house of Tatas, reinstated its position in the market by introducing the new “Voltas All Star A...

Vernacular content users have grown by 80% in a year while the English segment is stagnant: Ashish Virmani FreeCharge

Ashish Virmani, AVP-Marketing, FreeCharge spoke to exchange4media about the growing vernacular influence in the digital space and the need for global...

Vernacular creativity, are we there yet?

Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed...

Innovation starts with empathy: Alexander Schlaubitz VP Global Marketing Lufthansa

Alexander Schlaubitz, Vice President Global Marketing for Lufthansa addressed the audience at ad:tech 2016 and spoke about creating customer value th...

ad: tech 2016: ‘Is it about Mad Men or Mad Data?

Enterprises today are contending with the task of how to manage and leverage vast amounts of data said experts during a panel discussion at the ongoin...

Can 2016 be the year of Snapchat?

Snapchat might not be the hottest social property around but it could provide an effective way to reach out to a particular set of audience----those i...

Is 2016 the year of Instagram?

Instagram might not be the first social platform that comes to mind when you think of social media marketing, but it might be the dark horse of social...

Production houses will need to unlearn to understand digital: Suresh Menon

In an interview with exchange4media, Suresh Menon, MD and Co-founder of One Network Entertainment, talks about the digital content industry and One N...

Differential pricing could give rise to anti-competition: Mozilla

Internet company Mozilla has submitted its official stance on the issue of differential pricing to TRAI this week. In the response, Mozilla pointed ou...

Does digital news media need its own version of the PRB Act?

On the occasion of National Press Day 9November 16), Chief Justice (CK Prasad) of the Press Club of India (PCI) spoke about increasing the ambit of th...

iProspect Communicate 2 rebranded to iProspect India

The digital agency owned by Dentsu Aegis Network (DAN) earned billings worth Rs 300 crore for FY’15-16.