Rohit Samarth to head DDB MudraMax’s Terra

Rohit Samarth joins DDB MudraMax as Senior Vice President. He will head the operations of Terra, its rural marketing agency

DDB MudraMax bags media duties of Ashok Leyland

The size of the business is said to be in the range of Rs 25 crore. The incumbent on the business is Mindshare

DDB MudraMax wins media mandate of Kalyan Silks

The account size is pegged at Rs 25 crore. The pitch saw participation from multiple agencies

Jyothy Laboratories consolidates business with DDB MudraMax

The agency has been appointed as the sole media planning and buying partner for Jyothy Laboratories

DDB MudraMax bags media duties of Garuda Polyflex Food

The win comes on the back of a multi-agency pitch. The account will be handled out of DDB MudraMax’s Bangalore office

Huge IPL outlays drive brands towards GECs

With a cost requirement running into upwards of Rs 40 crore, IPL is either not affordable or doesn’t fit the needs of all brands

Huge IPL outlays drive brands towards GECs

With a cost requirement running into upwards of Rs 40 crore, IPL is either not affordable or doesn’t fit the needs of all brands

Tourism Ministry assigns digital duties to DDB MudraMax

The win comes on the back of a multi-agency pitch. Industry sources peg the account size at Rs 50 crore

DDB MudraMax Media bags Moen India business

The account was bagged post a multi-agency pitch. Other agencies that participated in the pitch are MEC and Lodestar UM, share industry sources

DDB MudraMax elevates Rohit Samarth to Head, Experiential

In his new role, Samarth will be in charge of the agency's experiential campaigns nationally. He will report to Mandeep Malhotra, President, DDB Mudra...

DDB MudraMax Media appoints Amita Karwal as EVP to head North & East

Karwal comes with two decades of experience. Her previous stint was with Samsung where she led their media marketing function

DDB Mudra Group reconstitutes Group Executive Board

Group Executive Board includes Sonal Dabral, Mandeep Malhotra, Rajiv Sabnis, Sathyamurthy Namakkal, Madhukar Kamath, Deepak Nair, Anurag Bansal & Ane...

DDB Mudramax wins Media AOR for Wildcraft

The agency will be responsible for all media (mass media including digital) activities including planning, buying and implementation

Goafest 2015: Day 2 Abbys - Nominees speak

As Goafest 2015 enters the second day and the build-up for this year's next round of Abbys heightens, we speak to nominees of radio, radio craft, broa...

Kavita Sadana appointed Group Account Director, DDB MudraMax

Sadana will be spearheading DDB MudraMax's Ahmedabad operations and businesses including experiential, media, outdoor and retail

As Mandeep Malhotra exits, new leadership structure announced at DDB MudraMax

As part of the re-alignment, Sathyamurthy Namakkal, currently executive director, DDB Mudra Group and president, DDB MudraMax Media (including digital...

DDB MudraMax wins media mandate for Modi Naturals

Following a multi-agency pitch, DDB MudraMax has won the account, which will be managed by the agency’s North team

DDB MudraMax wins media duties of Bausch and Lomb India

DDB MudraMax would be partnering with the Bausch & Lomb for their ATL media planning and strategy requirements

DDB MudraMax wins media duties of itel Mobile

DDB MudraMax – Media would partner with itel Mobile to address the brand’s requirement of holistic media strategy, reflective of key metrics, in order...

DDB MudraMax bags digital mandate for Hitachi & Huawei

The incumbent on Hitachi Home & Life Solutions is Dentsu Digital; there is no incumbent agency for Huawei

If people see value, they will pay: N Sathyamurthy

DDB MudraMax’s President and Head states how digital is overshadowing print media, both in terms of readership and advertisers

Experion Group assigns digital media mandate to DDB MudraMax

Experion met some of the top agencies before choosing DDB MudraMax to handle the business. The client will be handled out of the agency’s office in De...

Examinees should not become examiners: Sathyamurthy Namakkal

Most acknowledge that research should be "independent"; so, let's strive to make it so, says Sathya of DDB MudraMax, in reference to the b'casters vs....