Kinetic Worldwide's Yusuf Merchant and Adil Khan join DDB MudraMax's senior leadership

Yusuf Merchant has joined as Vice President, DDB MudraMax-OOH while Adil Khan has come on board as Associate Vice President of the same agency

DDB MudraMax appoints Sommnath Sengupta as Head, Tech Innovations, OOH and Experiential

Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist

DDB Mudra helps spread Star Plus’ new vision through OOH campaign

DDB Mudra was given the task of spreading the message about Star Plus’ new transition through an OOH campaign across Mumbai, UP, Delhi and ROM through...

DDB MudraMax wins media duties of Bausch and Lomb India

DDB MudraMax would be partnering with the Bausch & Lomb for their ATL media planning and strategy requirements

DDB MudraMax wins media duties of itel Mobile

DDB MudraMax – Media would partner with itel Mobile to address the brand’s requirement of holistic media strategy, reflective of key metrics, in order...

DDB MudraMax wins media mandate for Modi Naturals

Following a multi-agency pitch, DDB MudraMax has won the account, which will be managed by the agency’s North team

DDB MudraMax (North) appoints Pushpendra Singh as Senior VP

Additionally, Arijit Chakrabarti will take on the role of General Manager for Data, Insights and Strategy and Bhuwan Pandey joins as General Manager a...

1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for th...

As Mandeep Malhotra exits, new leadership structure announced at DDB MudraMax

As part of the re-alignment, Sathyamurthy Namakkal, currently executive director, DDB Mudra Group and president, DDB MudraMax Media (including digital...

Kavita Sadana appointed Group Account Director, DDB MudraMax

Sadana will be spearheading DDB MudraMax's Ahmedabad operations and businesses including experiential, media, outdoor and retail

Goafest 2015: Day 2 Abbys - Nominees speak

As Goafest 2015 enters the second day and the build-up for this year's next round of Abbys heightens, we speak to nominees of radio, radio craft, broa...

DDB MudraMax creates 'Misunderstood Scoreboard' for Zee News

DDB MudraMax installed manual scoreboards in Jammu & Kashmir, New Delhi in India and Lahore, Karachi in Pakistan. While spectators thought these were...

DDB Mudramax wins Media AOR for Wildcraft

The agency will be responsible for all media (mass media including digital) activities including planning, buying and implementation

DDB MudraMax ties up with Pro Kabaddi League's Bengal Warriors

The agency will handle franchise & venue management of Big Bazaar's Pro Kabaddi League team, spearheading marketing communication and consulting on br...

DDB Mudra Group reconstitutes Group Executive Board

Group Executive Board includes Sonal Dabral, Mandeep Malhotra, Rajiv Sabnis, Sathyamurthy Namakkal, Madhukar Kamath, Deepak Nair, Anurag Bansal & Ane...

Anchor Panasonic appoints DDB MudraMax for its MICE event Dealers Meet in Australia

DDB MudraMax won following a multi-agency pitch which saw participation from two other leading event management agencies GPJ & Team Rustic

RED FM goes OOH with digital pledge-meters, spurring people to 'press the button'

'Dabaa Ke Bajaa' campaign's OOH leg by DDB MudraMax has huge hoardings with integrated digital LED pledge-meters reflecting the number of people who h...

RED FM goes OOH with digital pledge-meters, spurring people to 'press the button'

'Dabaa Ke Bajaa' campaign's OOH leg by DDB MudraMax has huge hoardings with integrated digital LED pledge-meters reflecting the number of people who h...

Guest Column: Hypocrisy prevails over brand briefs: Mandeep Malhotra

The President, DDB MudraMax - OOH, Retail & Experiential throws light on the games that brand managers play to garner hearts & rule minds, and stresse...

DDB MudraMax Media appoints Amita Karwal as EVP to head North & East

Karwal comes with two decades of experience. Her previous stint was with Samsung where she led their media marketing function

BJP goes local in its outdoor strategy

Will the BJP's mantra of going local help the party regain lost time and steer it ahead of the Congress? exchange4media finds out from agencies workin...

DDB MudraMax starts year with a bang, wins biz worth Rs 100 cr

The year 2014 has brought good tidings for DDB MudraMax, with 10 business wins in the first quarter itself and business worth Rs 100 crore

DDB MudraMax elevates Rohit Samarth to Head, Experiential

In his new role, Samarth will be in charge of the agency's experiential campaigns nationally. He will report to Mandeep Malhotra, President, DDB Mudra...