Mobile advertising poised for take off. Are marketers ready to board?

A recent industry report says mobile-first will be the buzz word in advertising, with content being discovered on the powerful devices first. But expe...

Brands need to target social media for image building

Industry leaders brainstorm over the need for a social media policy, and how brands can leverage social media for outreach and image building

Digital marketing biggest challenge and opportunity for brands in 2014

We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth

LINE announces launches sticker design competition

The total prize of this competition is a whooping ? 21,50,000. The contest period is from 10th Dec 2014 – 21st Feb 2015.1st Round of winners will be a...

LINE tied-up with FreeCharge to offer 200 per cent extra talk time to Indian users

The weeklong campaign drove remarkable expanse of engagement and is the first-of-its-kind activity in the world, using messaging service as a marketin...