InCred ropes in Rahul Dravid as its brand ambassador

The company plans to work closely with Dravid on its marketing strategy through various online and offline marketing platforms

Sony Pictures Sports Networks to broadcast India's tour of Sri Lanka

For the first time in three years, India will be playing a series that has matches in all three formats (test, ODI, T20) overseas

Amazon's original series Inside Edge becomes most watched title on Prime Video in India

Prime Video India reached an all-time high of unique customers streaming on the day of Inside Edge launch

e4mChillout: Nitin Bhatia goes from being a weekday busybody to a weekend enthusiast

Nitin Bhatia, Managing Director - Executive Alerts at Meltwater,opens up about his love for fitness, cricket, travel and sports, and how he uses the w...

ABP News launches 'Bahubali 2' for 360-degree coverage on Champions Trophy 2017

‘Bahubali 2’ will include power-packed panel of cricket guests, showcase cricketers off the field and more

Jio's 'Cheer for India' campaign reaches 9 million cricket fans digitally

Within 24 hours of going live on, the initiative has garnered a social media reach of over 9 million fans and cricket lovers

Kohli and Dhoni amongst four Indian cricketers on ESPN World Fame 100

The list released by ESPN on Tuesday evening devised a formula that combines endorsements with social media following and Internet search popularity t...

Lowe Lintas Mumbai makes #CricketMeriJaan a war cry for ardent MI fans

The campaign is led largely by outdoor, print, and digital with focus on merchandise too

Sony has played a critical role in making IPL a larger-than-life brand: Rohit Gupta, SPN

Gupta also spoke about how sports viewership is witnessing a phenomenal growth in the country and how SPN is looking at sports broadcasting beyond cri...

VIVO IPL 2017 registers 40 per cent spike in viewership in first three matches

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last yea...

Laqshya Media Group signs on cricketer Suresh Raina as its first talent

This is an exclusive multi-year mandate for the group, effective this fiscal year

adidas creates the shortest hashtag for cricket: #III

adidas athletes Rohit Sharma, KL Rahul, and Rishabh Pant cast as cricket’s first superhero squad in the campaign

Montblanc ropes in cricketer AB de Villiers as brand ambassador

The South African cricket star to be the face of Montblanc across categories like watches, writing instruments, men’s accessories, and leather goods

PRCAI holds first inter consultancy cricket tournament in New Delhi

Value 360 took home the trophy; Edelman and GBM were announced as first and second runners-up, respectively

T20 matches turn money-spinners with 47% share of commercial ad volumes in 2016: TAM Media

Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket Wo...

Satish Menon is CEO Kings XI Punjab

“I am back in the sports industry, which is my passion; it gives me great pride to be associated with a prestigious team,” said Menon on his new role

Rs 16,000 crore valued IPL media rights tender postponed

The bidding process for Indian Premier League (IPL) broadcast, digital and mobile rights, which was supposed to have opened today, has been delayed af...

IPL media rights bidding process to be delayed?

The bidding process for Indian Premier League (IPL) broadcast, digital and media rights that was to be held tomorrow, appears to be heading for a dela...

17% slump in ODI Advertising over two years; Bharti Airtel, Vini Product, Maruti Suzuki top advertisers: TAM AdEx Report

Jan -Aug '16 observed 17% slump in ODI Advertising compared to Jan-Aug '14 due to absence of any big ticket ODI event during the period.

The Gujarat Lions releases its 'Tribute to Fan' video

The video highlights the moments from the tournament that made the fans proud, encapsulating the team's first ever IPL journey

Rahul Johri appointed CEO of BCCI

Rahul was last serving as Discovery Networks Asia Pacific’s Executive VP and General Manager for South Asia. He will take on his new role starting Jun...

Rahul Johri appointed CEO of BCCI

Rahul Johri, EVP & General Manager of Discovery Networks Asia Pacific has been appointed as the CEO of BCCI & will start his new role from June 1, 201...

Oppo claimed maximum ad spots in T20 World Cup with 22.59% share

Oppo claimed maximum number of spots with 22.59 % share around T20 World Cup tournament according to a research by SilverPush

Brands cough up Rs 6-8 crore for airtime during T20 World Cup

According to sources, TV ads for the ongoing ICC T20 World Cup is costing advertisers between Rs 6-8 crore depending on the package selected