The big deal: Rs 40 cr per match, how will STAR make it work?

STAR’s Rs 3851 crore deal with BCCI is not dependent on just ad sales, say industry experts, who see this as the first serious bet on TV digitis...

Nike’s romance with cricket continues

The brand has won at least a dozen Grand Prix awards due to the brilliant insights, powerful ideas and spectacular execution

"India needs to look beyond cricket & Bollywood led content"

The content base in India is definitely rich, but narrow targeted, says Dominic Proctor, President, GroupM Global

Boost launches cricket anthem

Penned by GV Prakash and Romit Nair (JWT), the anthem -- "Hey Champion Stay Champion" - aims to encourage cricketers to bring back the World Cup to In...

Five months of Cricket slated to suck in 2000 Crs of ad money

Today Cricket industry is growing rapidly. This imapcts GEC's, Movie Channels and a lot more. All of the budget is being diverted to Cricket. Read on...

Latest 'Mauka Mauka' campaign takes the India-Pak cricket rivalry to a new high

Given its tremendous popularity on social media, this year too Star Sports is back with their new ‘Mauka Mauka’ campaign, just ahead of the India-Paki...

Durex India introduces cricket inspired- #D20 Dictionary

Inspired by a glossary of cricket terms, the dictionary aims to re-ignite the passion between lovers as the game on the field begins to heat up

Brands cough up Rs 6-8 crore for airtime during T20 World Cup

According to sources, TV ads for the ongoing ICC T20 World Cup is costing advertisers between Rs 6-8 crore depending on the package selected

17% slump in ODI Advertising over two years; Bharti Airtel, Vini Product, Maruti Suzuki top advertisers: TAM AdEx Report

Jan -Aug '16 observed 17% slump in ODI Advertising compared to Jan-Aug '14 due to absence of any big ticket ODI event during the period.

Satish Menon is CEO Kings XI Punjab

“I am back in the sports industry, which is my passion; it gives me great pride to be associated with a prestigious team,” said Menon on his new role

T20 matches turn money-spinners with 47% share of commercial ad volumes in 2016: TAM Media

Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket Wo...

Palmolive shaving cream and Boost ads were really important for me: Kapil Dev

The legendary Kapil Dev on how sports has evolved over the years and its role in marketing today

Repucom to represent all major sports leagues in India

Key leagues in India including cricket, hockey, football, kabbadi, badminton, golf and all major marathons are now working with Repucom

Guest Column: The Silly Point of cricket lies buried in legal catacombs

Betting and gambling are the most debated and used words by eminent panelists crying out loud against BCCI and officials without understanding the pur...

BCCI issues tender for Title Sponsorship of 2015-19 cricket season

The rights on offer include sponsor branding of the relevant series with the title sponsor logo, official designation as the “Title Sponsor” of the re...

Five months of Cricket slated to suck in 2000 Crs of ad money

The scale of ad investment going into cricket alone is slated to bump up industry growth. However it is also expected to have an impact on viewership...

Sachin Tendulkar forays into apparel business with his brand True Blue

Cricket legend Sachin Tendulkar has partnered with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand named True Blue, wit...

Oppo claimed maximum ad spots in T20 World Cup with 22.59% share

Oppo claimed maximum number of spots with 22.59 % share around T20 World Cup tournament according to a research by SilverPush

Rahul Johri appointed CEO of BCCI

Rahul was last serving as Discovery Networks Asia Pacific’s Executive VP and General Manager for South Asia. He will take on his new role starting Jun...

Montblanc ropes in cricketer AB de Villiers as brand ambassador

The South African cricket star to be the face of Montblanc across categories like watches, writing instruments, men’s accessories, and leather goods

Laqshya Media Group signs on cricketer Suresh Raina as its first talent

This is an exclusive multi-year mandate for the group, effective this fiscal year

Lowe Lintas Mumbai makes #CricketMeriJaan a war cry for ardent MI fans

The campaign is led largely by outdoor, print, and digital with focus on merchandise too

InCred ropes in Rahul Dravid as its brand ambassador

The company plans to work closely with Dravid on its marketing strategy through various online and offline marketing platforms

Is India moving away from being a cricket crazy nation?

Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports a...