IPL will be as powerful as FIFA in the next five years: Rajeev Shukla

Rajeev Shukla, Chairman, Indian Premier League (IPL), opens up about how IPL sustains itself and keeps marketers and audiences wanting for more

India-New Zealand T20 matches were most watched in Hindi GEC and sports genre

The telecast of T20 and ODI matches between India and New Zealand on DD National and Star Sports 1 Hindi gained maximum viewership in Hindi GEC and sp...

Palmolive shaving cream and Boost ads were really important for me: Kapil Dev

The legendary Kapil Dev on how sports has evolved over the years and its role in marketing today

Is India moving away from being a cricket crazy nation?

Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports a...

Guest Column: Broadcasters developing their own sports events might be the future for Indian market: Joseph Eapen, Director-India, SMG Insight

The new season of PKL is even giving the national cricket team a run for its money. By some audience analysis, it earned three times as many viewers a...

InCred ropes in Rahul Dravid as its brand ambassador

The company plans to work closely with Dravid on its marketing strategy through various online and offline marketing platforms

Sony Pictures Sports Networks to broadcast India's tour of Sri Lanka

For the first time in three years, India will be playing a series that has matches in all three formats (test, ODI, T20) overseas

Amazon's original series Inside Edge becomes most watched title on Prime Video in India

Prime Video India reached an all-time high of unique customers streaming on the day of Inside Edge launch

e4mChillout: Nitin Bhatia goes from being a weekday busybody to a weekend enthusiast

Nitin Bhatia, Managing Director - Executive Alerts at Meltwater,opens up about his love for fitness, cricket, travel and sports, and how he uses the w...

ABP News launches 'Bahubali 2' for 360-degree coverage on Champions Trophy 2017

‘Bahubali 2’ will include power-packed panel of cricket guests, showcase cricketers off the field and more

Jio's 'Cheer for India' campaign reaches 9 million cricket fans digitally

Within 24 hours of going live on www.jiocheer.com, the initiative has garnered a social media reach of over 9 million fans and cricket lovers

Kohli and Dhoni amongst four Indian cricketers on ESPN World Fame 100

The list released by ESPN on Tuesday evening devised a formula that combines endorsements with social media following and Internet search popularity t...

Lowe Lintas Mumbai makes #CricketMeriJaan a war cry for ardent MI fans

The campaign is led largely by outdoor, print, and digital with focus on merchandise too

Sony has played a critical role in making IPL a larger-than-life brand: Rohit Gupta, SPN

Gupta also spoke about how sports viewership is witnessing a phenomenal growth in the country and how SPN is looking at sports broadcasting beyond cri...

VIVO IPL 2017 registers 40 per cent spike in viewership in first three matches

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last yea...

Laqshya Media Group signs on cricketer Suresh Raina as its first talent

This is an exclusive multi-year mandate for the group, effective this fiscal year

adidas creates the shortest hashtag for cricket: #III

adidas athletes Rohit Sharma, KL Rahul, and Rishabh Pant cast as cricket’s first superhero squad in the campaign

Montblanc ropes in cricketer AB de Villiers as brand ambassador

The South African cricket star to be the face of Montblanc across categories like watches, writing instruments, men’s accessories, and leather goods

PRCAI holds first inter consultancy cricket tournament in New Delhi

Value 360 took home the trophy; Edelman and GBM were announced as first and second runners-up, respectively

T20 matches turn money-spinners with 47% share of commercial ad volumes in 2016: TAM Media

Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket Wo...

Satish Menon is CEO Kings XI Punjab

“I am back in the sports industry, which is my passion; it gives me great pride to be associated with a prestigious team,” said Menon on his new role

Rs 16,000 crore valued IPL media rights tender postponed

The bidding process for Indian Premier League (IPL) broadcast, digital and mobile rights, which was supposed to have opened today, has been delayed af...

IPL media rights bidding process to be delayed?

The bidding process for Indian Premier League (IPL) broadcast, digital and media rights that was to be held tomorrow, appears to be heading for a dela...

17% slump in ODI Advertising over two years; Bharti Airtel, Vini Product, Maruti Suzuki top advertisers: TAM AdEx Report

Jan -Aug '16 observed 17% slump in ODI Advertising compared to Jan-Aug '14 due to absence of any big ticket ODI event during the period.