Guest Column: Understanding consumers is the key to successful content marketing: Neena Dasgupta, Zirca Digital Solutions

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships ba...

The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the bra...

Spotlight: How well can Branded Content solve strategic business problems?

Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded conte...

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

The role of performance KPIs in content marketing's $313 billion promise

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for conten...

ICMA 2017: Video works much better than words for the mass consumer: Malay Dikshit, CCO, Tata Sky

Malay Dikshit, Chief Communications Officer, Tata Sky, shares his insight on the principles, challenges and future of content marketing

ICMA 2017: No brand can afford to ignore the role that video will play in its content strategy: Aparna Mahesh, CMO, FreshMenu

Aparna Mahesh, CMO, FreshMenu spoke to exchange4media on the integral features of a good content strategy, the role of video and more.

How do marketers track the ROI of content marketing for their business?

With content marketing competing with influencer marketing, SEO, PPC, social media marketing, etc. tracking ROI on content marketing has become impera...

Mindshare India leads ICMA 2017 shortlist

A total of 93 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2017

ICMA 2017: Strategic view of content more important than virality: Ronita Mitra

The Founder and Chief Strategist at Brand Eagle tells us what it takes to build a great content strategy as ICMA awards inches closer

The consumer is hooked on to content all day long: Jignesh Maniar, Onads Communication

Ad man Jignesh Maniar’s agency will now create engaging video content for brands

ICMA 2017: Music has the power to bring the brand message alive: Kartik Kalla, 91.1 FM

Kartik Kalla, EVP and National Programming Head at 91.1FM, gives his views on why audio as a format for marketing cannot be discounted

Guest Column: Five best practices for content marketing: Vishal Gupta, co-founder & MD, mycity4kids.com

Instead of selling a brand to consumers, companies should focus on building a relationship and see how every piece of content either educates, empower...

Guest Column: Content Marketing- Making the king a humble servant: Neena Dasgupta, Zirca Digital Solutions

The evolution of digital really is the evolution of human ambition and enterprise, says Dasgupta

We set aside 10-15% spend for content marketing: Aparna Mahesh, CMO, FreshMenu.com

One of the marketing initiatives by FreshMenu.com includes a recently launched magazine produced in partnership with DontBeContent

Guest Column: Content Marketing is the next wave in the communication space: Ritesh Singh, #ARM Worldwide

Content Marketing is the new wave of disruption in global business market, says Singh

SocioSquares wins digital mandate of Edelweiss Group

The mandate will include social media strategy, content marketing and creative strategy across digital platforms

Brands are getting impacted on Twitter in a big way: Rohan Noroha

At the recently concluded Indian Digital Media Awards 2017, Rohan Noroha, Industry Manager, Twitter India, spoke about how brands were using social me...

The days of SEO and SEM are gone: Vinay Singhal, WittyFeed

Vinay Singhal, Founder and CEO of WittyFeed, on how brands can use the digital medium and social media to create content that brings reach as well as...

Zirca set to launch its own CDN Optimization Platform

The first-of-its-kind platform will help publishers and advertisers create long-term relationships with their target audiences, says Zirca CEO Neena D...

Mindshare leads the pack at inaugural Indian Content Marketing Awards

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with th...

MY FM releases booklet on radio marketing at ICMA'16

On the occasion of exchange4media’s inaugural Indian Content Marketing Awards, MY FM released ‘R(e)volution of Radio’, a booklet on the importance of...

Content marketing leads to greater impact, say IDMA jury

As digital marketing continues to evolve, one aspect that has risen to prominence is the importance of storytelling. This has given rise to the need f...

Having English-only approach in digital communication will be myopic: Sanjay Tripathy, HDFC Life

With increasing sales in the tier 1 and tier 2 cities, there is a need to have a comprehensive communication strategy which is effective across region...