When brands connect with consumers from the heart, they reciprocate: Samsung India CMO

Samsung is shunning ads focussed on features to tell stories about the people it serves in India

Guest Column: 3 myths to avoid when marketing to boomers+ and millennials: Stacey Hawes, President, Data Practice, Epsilon

With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spen...

Percept's IBD retains creative duties for Panasonic

IBD India, a Percept – Hakuhodo Company, has retained the creative duties of Panasonic Consumer Electronics for two years now, post a long pitch proce...

ASCI upholds complaints against Facebook, Coca-Cola & Airtel among others

Out of 51 advertisements against which complaints were upheld, 13 belonged to the Education category, 12 to the Food & Beverages category, followed by...

Predictions 2015: Connected & converged consumption will drive the year 2015: Divya Karani

Divya Karani, CEO, Dentsu Media on the 'constants' and the 'disruptions' that will occur in media, advertising and marketing

Predictions 2015: Connected & converged consumption will drive the year 2015: Divya Karani

Divya Karani, CEO, Dentsu Media on the 'constants' and the 'disruptions' that will occur in media, advertising and marketing

Flashed Earlier: Brands need to integrate right media to garner results: Tom Bernardin: Goafest 2013

The CEO of Leo Burnett Worldwide identifies four key media – social, mobile, shopper and design to reach out to consumers and get the most out of any...

Brands need to integrate right mediums to garner results: Tom Bernardin: Goafest 2013

The CEO of Leo Burnett Worldwide identifies four key mediums – social, mobile, shopper and design to reach out to consumers and get the most out of an...

Brands need to integrate right mediums to garner results: Tom Bernardin: Goafest 2013

The CEO of Leo Burnett Worldwide identifies four key mediums – social, mobile, shopper and design to reach out to consumers and get the most out of an...

IMPACT Annv Spl: Ruby Bana on winning over consumers in the South

According to Ruby Bana, Chief Strategy, and Insights Officer, Madison Media, consumers in the South do not choose a brand based on status granted by t...