English GECs roll-out Christmas holiday specials

Channels are making the most of the season where audiences are most likely to stay put in their homes. Some channels promoted their brand in unique gr...

Colors Infinity launches a robust marketing campaign for the latest seasons of Shark Tank

Partnering with NASSCOM initiative InnoTrek 2017 to fund startups, Forbes India for a digital contest, and the IIM for a Shark Tank Workshop series, t...

Prepare to swim with the Sharks yet again as SHARK TANK returns on Colors INFINITY with Seasons 7 & 8

The business-themed reality series will also bring on board Guest-Sharks actor-investor Ashton Kutcher, and venture capitalists Chris Sacca and Troy C...

TV channels line up special content for Christmas

We look at how channels brought in the festive cheer of Christmas with their special programming

Colors Infinity unveils new programming line up for October

The line-up is a promising assortment of shows that have been well received in the past and those that the audiences are earnestly anticipating.

We are trending ahead of competitors who have been around for over 20 years : Ferzad Palia, Colors Infinity

Colors Infinity completed its first year with quarterly advertising growth of approximately 30%, in terms of the number of advertisers on board

Colors Infinity trends on Twitter with over 8400 mentions

Colors Infinity’s recently launched property Infinity-On-Demand was one of the top trending hashtags with more than 8400 tweets on June 28

Colors Infinity offers audience control over content with Infinity-on-Demand

Colors Infinity gives its viewers to pick 12 handpicked award-winning shows for 12 weeks for binge-watching from June 11, through its property Infinit...

Few proponents of locally produced English GEC shows?

English GECs have always faced the ‘acquired’ versus ‘original local content’ dichotomy. We explore the reasons why the genre has not experimented wit...

Colors Infinity launches home grown English music show The Stage

The channel has roped in Vishal Dadlani, Monica Dogra, Ehsaan Noorani and Devraj Sanyal as judges. The show will begin airing on October 10

Colors Infinity rolls out unique marketing campaign for channel launch

Viacom18, for the launch of their new English GEC channel has rolled out a campaign which includes a number of customer centric innovations to engage...

Colors Infinity to launch on 31st July, 2015

The launch line-up includes Better Call Saul, The Flash, Orange Is The New Black, Fargo, The Big C, My Kitchen Rules, among others

Colors Infinity programming line-up consist top international shows

Colors Infinity released its programming line up which consisted of the top international shows such of Fargo, Orange is the New Black, Better Call Sa...