Whether you are the largest DTH player or advertiser, respect us for what we are: MK Anand

“2016 is the year of marketing and improving our sales position and mostly by improving our yield; and by improving yield I’m not going to say that I...

Video: World Cup has always been a great property to connect with people at an emotional and thematic level: Subhrangshu Neogi

Cricket is a religion and it works well to spike your brand recall scores. We have been part of the previous World Cup and it worked wonderfully for u...

Brands cash in on India-Pak World Cup rivalry

A host of brands leverage India-Pakistan World Cup match for visibility despite high ad rates

Video: Marketers need to do some risk assessment with World Cup: Sunil Kataria

While it comes at a high cost, it has to be seen what the World Cup does in terms of brand-building, says Sunil Kataria, COO - Sales, Marketing and SA...

Will the IPL 8 ad rates see an increase of 10-15%?

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place...

Will the IPL 8 ad rates see an increase of 10-15%?

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place...

ICC World Cup, IPL estimated to garner television ad spends of Rs 2000-cr

Media planners expect brands to increase ad spends on sports, especially cricket, by 20-25% during the first half of 2015; in 2011, the ICC World Cup...

Expected topline growth for next fiscal is at least a 25-30%: N P Singh

N P Singh, CEO, Multi Screen Media on his expectations for Sony in 2015, pushing youth-oriented sports properties further, the likelihood of BARC roll...

Advertising on television has become more participative today

Challenge for advertisers is to address diverse TV viewing habits in India today and connect with consumers who are moving towards appointment viewing...

Advertising on television has become more participative today

Challenge for advertisers is to address diverse TV viewing habits in India today and connect with consumers who are moving towards appointment viewing...

Week 43 ratings: Life OK's ratings crash; SAB TV takes the No. 4 spot

Leader Star Plus lost a little ground, as did Colors at the No. 2 spot with Comedy Nights with Kapil contributing to the slump

Technology has not just given us a pair of shoes to run faster, it's given us wings: Geetu Verma

Dependency on technology has changed social structures, human interaction and the way we market our products and services, says Verma, Executive Direc...

Video: With Sony Pal, Sony & Sab TV, we can access entire spectrum of GEC viewership: NP Singh

The MSM CEO has said that they will wait till after the launch on September 1 to sell ad space on Sony Pal. All brands advertising on Hindi GECs are b...

TV channels broadening reach through mobile apps

Special mobile apps have been recently introduced to increase the level of engagement beyond 30 minutes to one-hour slots. Industry experts feel these...

English movies face-off: Sony PIX plays off FIFA, Star Movies banks on movie premiere

The battle between Star Movies & Sony PIX for the top spot continues. While Sony PIX saw gains during the FIFA World Cup, Star Plus has now regained t...

Budget 2014: Broadcasters expect change in taxation policies, push to digitisation

While mostly optimistic about the Budget, the broadcast industry is looking at removal of dual taxation policy, implementation of key digitisation-rel...

Strong content, understanding market pulse buoy Star Plus' ratings

As per ratings data from TAM subscribers, at least six of the top 10 shows on Hindi GECs over the last 8-9 months belong to Star Plus. Media experts s...