Coca-Cola cans Tendulkar's 100th Hundred in gold

To commemorate Sachin Tendulkar’s 100th century, Coca-Cola has unveiled a limited edition golden can, featuring Tendulkar’s picture along...

Yes Bank ropes in Manpreet Singh Kochar as EVP

Yes Bank has appointed Manpreet Singh Kochar as Executive Vice President & Country Head, Branch Banking Liabilities Marketing

Communicating your way out of crisis

Crisis communication seems to be the hero of today’s times in salvaging the face of the brand and has now assumed heightened importance

Marketing Unplugged: This tastes so … white!

This fortnight, Suman Srivastava writes about how colours might even the way consumers perceive a product’s taste, service and value...

Effectiveness & Engagement will lead to Investment: Coca-Cola on Digital

 Innovation and creativity guide Coca Cola’s digital campaigns, be it the ‘Shadow’ commercial or ‘embedding’ report...

Sprite leverages Twitter for brand messaging

Sprite and Sapient Nitro have launched a Twitter campaign around cricket to engage with fans. Sapient Nitro Country Manager Ramswaroop Gopalan talks t...

ad:tech makes its debut in India

The first edition of ad:tech India, touted as the largest event of the digital marketing industry, got underway in Delhi on April 27, 2011 with a seri...

Innovation and Masculinity, a case study of Micromax and Thums Up

The Face of Marketing, Pitch CMO Summit 2010 was held on October 29, 2010. Top marketers were present at this event and discussed their successful mar...

MOMS executes campaign for Coke

MOMS, the OOH arm of Madison World, has featured the Warli characters while executing this campaign for Coke. Coke has unveiled a new campaign in the...

Coca Cola, PepsiCo, HUL among companies pledging to change advertising to children

Seven major food and beverage companies have announced a common commitment to responsible marketing to children. This is a voluntary self-regulation b...