Facebook aids brands to unlock power of personal storytelling

Facebook is working with clients and agency partners in India, Indonesia, South Africa, Kenya and Turkey with the goal of establishing best practices...

Relevance key for brands to drive conversations: Industry experts

Brands can do a lot more only if they pick up an insight which is relevant for their brand, and start conversations around them

Top 5 Super Bowl ads that went viral this year

Some brands have consistently managed to steal ad limelight over consecutive seasons. Some even managed to stand out in an already-crowded ad space. e...

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of...

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of...

Coca-Cola teams up with International Premier Tennis League as Title Sponsor

In its capacity as Title Sponsor, Coca-Cola will be undertaking a series of interesting initiatives to engage with tennis fans across the globe

The bitter aftertaste of Amul's social media war

What could have been just another product complaint, has turned serious after a consumer used social media as platform to report a complaint about the...

Anupama Ahluwalia exits Coca Cola, joins Reliance Jio

Ahluwalia has moved base to Mumbai and joined Reliance Jio as Marketing Head, confirm industry sources

Are e-commerce players edging out traditional advertisers?

The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs

Coke pops open Zero for Indian men

10 years after the product was introduced in the US, Coca Cola finds enough fizz in the jet-setting Indian male market to launch its zero-calorie drin...

2 Golds for PHD/Lowe's Kan Khajura Tesan, Bronze for O&M in Media @Cannes Lions

PHD/Lowe's work, Kan Khajura Tesan, for HUL bagged two Gold metals in Media. O&M Mumbai's work for Akansha Foundation took home the Bronze

BW Marketing Whitebook focuses on how marketers can cater to different generations

The launch of the 10th edition of the Marketing Whitebook saw some of India's leading marketers converge to discuss on how brands can stay relevant in...

Storytelling, emotions, music - Venkatesh Kini uncorks Coke's strategy

According to the President, Coca Cola India & South West Asia, the story is more important than the message and must appeal human emotions as well as...

AdFest 2014 Special Awards: Dentsu is Agency of the Year; Coca-Cola is Advertiser of the Year

Dentsu Inc also walked away with the Agency Network of the Year & Interactive Agency of the Year awards; Hakuhodo Inc was awarded Direct & Promo Agenc...

Competitive edge no longer resides in four walls of organisations: Niraj Dawar

Renowned marketing strategy expert Prof Niraj Dawar emphasises on 'tilting' or moving away from 'product-centric' functioning to 'customer-centric' fu...

Lowe Lintas' True Show celebrates the agency's own work

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Low...

A world of innovation in outdoor advertising

exchange4media takes a peek at some fascinating innovations seen in outdoor media globally...things that Indian advertisers can emulate

SapientNitro bolsters investment in APAC with key leadership moves

The appointments position SapientNitroto capitalize on the growth opportunities of the rapidly expanding market.

Coca-Cola spreads happiness around the dining table

The TVC shares a fantastic insight that Coca-Cola brings the family together but the creative rendition does not do justice to it, say experts

Indian marketers see opportunity in turbulence

Leading companies like HUL, Coca Cola, Liberty Shoes are tapping tough market conditions to scale up their growth with out of the box ideas

Facebook fans are brand advocates: Forrester

A recent report by Forrester conducted in the US market reveals that Facebook ads have strong impact on purchase and recommendation of brands

Flashed Yesterday: Limca awards creative duties to Leo Burnett

After initiating a multi-agency pitch a month ago, Coca-Cola has awarded the creative duties for Limca to Leo Burnett. Ogilvy & Mather is the incu...

Flashed Yesterday: Coca-Cola cans Tendulkar's 100th Hundred in gold

To commemorate Sachin Tendulkar’s 100th century, Coca-Cola has unveiled a limited edition golden can, featuring Tendulkar’s picture along...

Limca awards creative duties to Leo Burnett

After initiating a multi-agency pitch a month ago, Coca-Cola has awarded the creative duties for Limca to Leo Burnett. Ogilvy & Mather is the incu...