Innovation and Masculinity, a case study of Micromax and Thums Up

The Face of Marketing, Pitch CMO Summit 2010 was held on October 29, 2010. Top marketers were present at this event and discussed their successful mar...

Limca awards creative duties to Leo Burnett

After initiating a multi-agency pitch a month ago, Coca-Cola has awarded the creative duties for Limca to Leo Burnett. Ogilvy & Mather is the incu...

Flashed Yesterday: Limca awards creative duties to Leo Burnett

After initiating a multi-agency pitch a month ago, Coca-Cola has awarded the creative duties for Limca to Leo Burnett. Ogilvy & Mather is the incu...

Coca-Cola spreads happiness around the dining table

The TVC shares a fantastic insight that Coca-Cola brings the family together but the creative rendition does not do justice to it, say experts

Lowe Lintas' True Show celebrates the agency's own work

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Low...

AdFest 2014 Special Awards: Dentsu is Agency of the Year; Coca-Cola is Advertiser of the Year

Dentsu Inc also walked away with the Agency Network of the Year & Interactive Agency of the Year awards; Hakuhodo Inc was awarded Direct & Promo Agenc...

Are e-commerce players edging out traditional advertisers?

The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of...

Top 5 Super Bowl ads that went viral this year

Some brands have consistently managed to steal ad limelight over consecutive seasons. Some even managed to stand out in an already-crowded ad space. e...

Relevance key for brands to drive conversations: Industry experts

Brands can do a lot more only if they pick up an insight which is relevant for their brand, and start conversations around them

Clients are driving as much inefficiency out of their system as possible: John Sheehy

John Sheehy, President of Global Operations at Starcom Mediavest Group, talks about the reason for the surge of global media pitches, SMG continuing t...

Coca Cola India meets media agencies; account size pegged at Rs 300 crore

Coca Cola has initiated a multi- agency media – pitch confirm industry sources. The pitch has been initiated in Delhi and the initial round of due dil...

Center Fresh promotes new Cola flavour with a fun campaign; #ChewtheCola trends on Twitter

The hashtag #ChewtheCola received 117 tweets per hour, 41 retweets per hour and more than 1.2 million hashtag exposure per hour

Coca Cola anthem faces flak at Rio Olympics

The same ad had created controversy back in 2014 when it was played during the Super Bowl

Delhi-NCR redefines the advertising industry

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR a...

Times Now, Coca-Cola India, Rasna ads failed to follow ASCI guidelines in June 2017

In June 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 62 out of 126 advertisements

Thums Up at 40: Five ad campaigns that re-defined the brand

In order to thwart the dominance of Pepsi, Coca Cola invested aggressively to promote Thums Up as a masculine brand after its acquisition in 1993

Marketing Unplugged: This tastes so … white!

This fortnight, Suman Srivastava writes about how colours might even the way consumers perceive a product’s taste, service and value...

Coca-Cola cans Tendulkar's 100th Hundred in gold

To commemorate Sachin Tendulkar’s 100th century, Coca-Cola has unveiled a limited edition golden can, featuring Tendulkar’s picture along...

Flashed Yesterday: Coca-Cola cans Tendulkar's 100th Hundred in gold

To commemorate Sachin Tendulkar’s 100th century, Coca-Cola has unveiled a limited edition golden can, featuring Tendulkar’s picture along...

Indian marketers see opportunity in turbulence

Leading companies like HUL, Coca Cola, Liberty Shoes are tapping tough market conditions to scale up their growth with out of the box ideas

Competitive edge no longer resides in four walls of organisations: Niraj Dawar

Renowned marketing strategy expert Prof Niraj Dawar emphasises on 'tilting' or moving away from 'product-centric' functioning to 'customer-centric' fu...

Storytelling, emotions, music - Venkatesh Kini uncorks Coke's strategy

According to the President, Coca Cola India & South West Asia, the story is more important than the message and must appeal human emotions as well as...

BW Marketing Whitebook focuses on how marketers can cater to different generations

The launch of the 10th edition of the Marketing Whitebook saw some of India's leading marketers converge to discuss on how brands can stay relevant in...