Coca Cola's Debabrata Mukherjee tipped to be new ABC Chairman

He will replace I Venkat, Director, Eenadu, who was unanimously elected as Chairman of Audit Bureau of Circulation last year

Times Now, Coca-Cola India, Rasna ads failed to follow ASCI guidelines in June 2017

In June 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 62 out of 126 advertisements

Guest Column: Words are now supplementary to visual imagery

Brand messages looking to have engaging conversations with the average 8-second attention span brain, being visually intelligent is not a choice but a...

Coca-Cola's India mission is to grow beyond a single-brand company: T Krishnakumar

T Krishnakumar, President, Coca-Cola India & Southwest Asia, shares that India has undergone several changes that have had a direct impact on consumer...

Consumer engagement, disruption and innovation key to staying relevant, say brand experts

Brand experts, who converged at the launch of the 13th edition of BW Business World Marketing Whitebook, deliberated on how to stay relevant in the er...

Guest Column: Optimising Brand Architecture with the 4Fingers™ Method

The method is a systematic approach to undo the effects of historic neglect to integrate brands or strategically manage them as a portfolio of long-te...

Sangeeta Pendurkar steps down as Managing Director of Kellogg India

Sangeeta Pendurkar steps down as Managing Director of Kellogg India ,Pendurkar had joined the company in 2010

Delhi-NCR redefines the advertising industry

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR a...

Carried Yesterday : Aditya Swamy moves on from Flipkart; slated to join Google

Before joining Flipkart in October 2015, Swamy was EVP Viacom 18 Head, MTV & MTV Indies

Veteran communications consultant Irfan Khan is no more

Khan was conferred upon the Lifetime Achievement Award at exchange4media’s India PR & Corporate Communications Awards in 2013.

Coca Cola anthem faces flak at Rio Olympics

The same ad had created controversy back in 2014 when it was played during the Super Bowl

Bajaj, Amazon & MakeMyTrip feature among YouTube's most watched ads list

We take a look at the top 10 most watched ads list which was released by Google for H1 2016

Center Fresh promotes new Cola flavour with a fun campaign; #ChewtheCola trends on Twitter

The hashtag #ChewtheCola received 117 tweets per hour, 41 retweets per hour and more than 1.2 million hashtag exposure per hour

Coke, Dell, Snapdeal, BookMyShow, Launch Captain America themed campaigns

With the release of Captain America: Civil War various brands like Snapdeal, Dell and BookMyShow ran contests and campaigns to reach out to customers...

Brands flock to leverage Ujjain Kumbh Mela; FMCG & BFSI take the lead

Brands are trying various innovative marketing approaches to reach out to their customers, with up to 50-60 million footfalls expected at Ujjain Kumbh...

Coca Cola India meets media agencies; account size pegged at Rs 300 crore

Coca Cola has initiated a multi- agency media – pitch confirm industry sources. The pitch has been initiated in Delhi and the initial round of due dil...

Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL

Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL

Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL

Be consumer-obsessed to survive: Sheldon Monteiro at Nasscom Martech

The new age consumer wants to engage with brands at their own convenience and this can happen only when marketing and technology work together, says S...

Clients are driving as much inefficiency out of their system as possible: John Sheehy

John Sheehy, President of Global Operations at Starcom Mediavest Group, talks about the reason for the surge of global media pitches, SMG continuing t...

Mondelez, PepsiCo, Coca-Cola, McDonald’s & Shan Foods pull on heartstrings with Eid-centric ads

Garnering attention for their emotion and social relevance, Ramadan and Eid-themed advertisements have gone viral

MSL Group bags PR mandate for Coca Cola

Six months ago, Coke had invited pitches from a selection of key communication agencies in India, including the existing agency, Perfect Relations

Facebook aids brands to unlock power of personal storytelling

Facebook is working with clients and agency partners in India, Indonesia, South Africa, Kenya and Turkey with the goal of establishing best practices...