Cannes Lions 2013: India fails to grab metals in Media Lions

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for Indi...

Science bringing u down? Beat boredom with Alpenliebe Pop, says Archimedes!

The new ad builds on the insight that subjects such as history & science are fascinating – but only to historians & scientists, and not poor students,...

Acer counts on human emotions to deliver touch experience

Acer's new TVC beads tech & emotions into a common thread. The insight of magnifying 'touch' through real-life examples strikes a chord with the audie...

Why Amul's current affairs gamble is a good idea?

Newsy advertising reinforces a customer's connection to a brand; capitalising on digital for topicality is a great opportunity as the medium is cost e...

Nestle enters premium chocolate category with Alpino

Launches two TVCs that revolve around sharing, to bring alive the message 'To love is to share'. Is the insight clear? NO. Will it connect with the au...

The Newshour with Flipkart!

The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of on...

Extra samaan bech de at OLX

OLX has launched a new TVC during the wedding season, reiterating 'Extra samaan matlab extra paisa'. It builds on the insight that we are a nation of...

Vodafone catches pulse of the youth with 'uninterrupted sharing' proposition

The new ad film is a testament to how important ‘sharing’ is to the lives of youngsters. It is effective in putting across the message that Vodafone’s...

Commerce, conscience & celebrity endorsements

Big B's recent remark against colas is seen as a belated reaction, which could undermine years of marketing efforts by a brand. It has also raised the...

Cheil Worldwide SW Asia appoints Arun Sharma as VP, Integrated Strategy Planning

Sharma moves from DDB Mudra Delhi where he was Vice President and Head, Strategic Planning

Berger Paints TVC features Katrina Kaif 'floating' in cliches

Targeting a discerning consumer, Berger Paints has launched a new TVC for its luxury interior paint brand - Silk, featuring Katrina Kaif in a dreamy s...

ZenithOptimedia wins media mandate for Foodpanda.in

The mandate that comes after a multi-agency pitch covers all aspects of the company’s media planning & buying, and will include digital duties as well

Goafest 2015: Linen Lintas wins Grand Prix in Direct Abbys

Linen Lintas wins the Grand Prix with 2 Golds and 1 Bronze. JWT India wins 3 Bronze and 1 Silver

Goafest 2015: Havas Worldwide wins 2 Golds in Ambient Media Abbys

Mindshare led the metal tally with 3 Bronze metals, Havas Worldwide bagged 2 Golds , Taproot wins 2 Silvers

Cheil wins complete retail mandate for Timex

Cheil has won the complete retail expansion and visual merchandising mandate for Timex Group India

Cheil India appoints Sonal Narain as Chief Strategy Officer

Narain currently serves as Head of Planning at Ogilvy Singapore and is also Head of Ogilvy Change (the firm’s Behavioural Sciences practice)

Cheil appointed as Creative Agency on Record by Apollo Munich

The account, which was most recently with JWT India, was awarded to Cheil after a multi-agency pitch

Sagar Mahabaleshwarkar to join Cheil India as Chief Creative Officer, Cheil South-West Asia

“My aim is to do New Age Integrated work that will take the creative reputation to the next level,” he said confirming the news to exchange4media. He...

Guest Column: Decoding Brand Building in 2016: Sonal Narain

Is the old way of brand building dead? We think so. In 2016 brands will need a radical shift in their approach to selling writes Sonal Narain, Chief S...

Cheil India makes senior creative appointments

Cheil India has announced the appointment of Tarvinderjit Singh as Executive Creative Director and Siddharth Dyalchand, Group Creative Director under...

Samsung India Service campaign goes viral, crosses more than 17 million views on YouTube

The campaign conceptualised by Cheil India was unveiled across 50 television channels supported by print, across cities and digital