Marketing heads discuss agencys' role in driving business @Goafest 2016

The first day of Goafest 2016 saw clients share their thoughts on the role agencies can play in business growth, beyond the traditionally expected rol...

It is a mistaken notion that process is a barrier to creative: Chandramouli Venkatesan Mondelez @Goafest 2016

Chandramouli Venkatesan, Managing Director, Mondelez India spoke about ‘Three things which agencies need to do to make themselves better’ during a dis...

The purpose of marketing is not buzz creation, that's simply a means: Chandramouli Venkatesan

At Maddies Awards, Venkatesan, MD, Mondelez India Foods, who was also Jury Chair, points out the difference between buzz creation and changing consume...

Mondelez promotes Manu Anand as President, Regional Category Team, Chocolate

Anand who is MD and India head of Mondelez International has been promoted into the global management team. Chandramouli Venkatesan will be the new MD...

Mobile ensures voluntary engagement: Chandramouli Venkatesan

The ED, Chocolates & Biscuits of Cadbury India explains that voluntary interaction that mobile creates leads to higher stickiness, which is what marke...

Video: Marketing leaders decode the year ahead

CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013

Video: What does leadership mean: Watch the leaders speak

Marketing stalwarts Anuradha Aggarwal, Anil Dua, Sujit Ganguli, Gayatri Yadav, among others, share the secret of what makes a great leader

Oreo leverages FB for new ad campaign

With more consumers active on social media, a well planned virtual presence is imperative, says Cadbury’s V Chandramouli

O&M wins Gold at IPA Effectiveness Awards

The award was won for Cadbury Dairy Milk’s seven-year long ‘Kuch Meetha Ho Jaaye’ campaign. The campaign also won a special award for ‘Best Use of Ins...

Integrate mktg & sales to drive profit: Marketers

Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance

Bournville & Batman come together for digital campaign

This would be Cadbury’s Bournville first association with a Hollywood film. The digital campaign is supported by a TVC & direct marketing

This Diwali, Cadbury Celebrations says “Iss Baar Jaakar Milenge”

Cadbury announced a chartered flight ‘Cadbury Celebrations Airways’ on October 21, 2011 to fly Mumbaikars to their family and friends in D...

Cadbury India launches nationwide BTL campaign for Oreo

Cadbury India has launched a nationwide initiative called Oreo-Time in order to promote its newly launched brand Oreo.

Cadbury’s Oreo - Not an easy bake

Cadbury’s Oreo is targeting volume led growth through competitive pricing and distribution push. However, product differentiation remains a big...

Reliance’s Sanjay Behl, Cadbury’s V Chandramouli & Shripad Nadkarni at Pitch CMO Summit in Mumbai today

The Pitch CMO Summit 2010 culminates in Mumbai on November 16, 2010 after a successful Delhi leg on October 29, 2010. Organised by ‘Pitch’...