Media ACE'17: GroupM wins Network of the Year, Mindshare bags Agency of the Year award

exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry

Guest Column: 'Generation Swipe' and the future of online media: Parul Sharma

It would be foolhardy for traditional media to ignore the meteoric rise of the digital space and the rate of news consumption by the young, says Parul...

Gut is more powerful than data: Sanjay Nazerali, Chief Strategy Officer, Carat

At Goafest 2017, Nazerali spoke about the need for media agencies to change their perspectives on the key factors that underpin success in the industr...

Flashed Yesterday: Carat wins Standard Chartered Bank media business in India

The global pitch which was initiated in June last year was held in a phased manner in each country and saw participation from all major media agencies

Carat retains media mandate for Total Lubricants

Carat has retained the mandate for four markets India, Germany, Sub Sahar Africa and France. The account size is estimated to be around $4.5million i...

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work...

WPP's Mindshare retains Diageo Media mandate in India post global review

Dentsu Aegis Network will handle media in North America, Europe, Latin America and Southeast Asia while Mindshare from the WPP umbrella will continue...

Carat appoints Sujata Dwibedy as EVP, Mondelez

Dwibedy has earlier worked with Omnicom, Starcom India, Vivaki Exchange, Nielsen India & Lodestar

Carat bags media planning mandate for Ministry of Tourism including Incredible India

The Ministry of tourism had put out an RFP for a media planning agency in June last year. The media planning mandate is for a period of 3 years. Accou...

Carat India Bags Integrated duties of Pfizer Magnum Business Division

Following a multi-agency pitch, Carat India has won the media mandate of Pfizer Magnum business division. Carat starts this relationship through a PA...

Carat India bags media mandate of Columbia Asia Hospitals

This win comes on the back of Carat’s record breaking new business wins, including Mondelez, making Carat the leading new business agency in India two...

Carat bags APAC media mandate for Mondelez International; India account pegged at Rs 500 crore

Carat from the Dentsu Aegis Network has bagged media duties for Asia Pacific, Europe and North America, and SMG has been appointed as the media agency...

Carat wins media duties of MTS

The incumbent agency on the account is Havas Media, who has been handling media duties of MTS since 2010.The account size is estimated to be upwards o...

Indian ad market to grow at 11% in 2015, 12% in 2016: Carat AdEx Forecast

Global advertising spend forecasts for 2015 have been revised down from the +4.6% previously forecast in Carat's Advertising Spend report in March 201...

Carat launches Consumer Connection System 2015

This proprietary and in-depth research has been conducted across 23 cities, covering a sample of over 12,000 respondents. 42% of the urban population...

Carat bags Popees Baby Care’s media duties

Carat will handle the account from its Kochi office. It won the account in a multi-agency pitch. Maxus was the incumbent on the account

Carat from the DAN umbrella bags Rs 180 crore Sony India's Media Mandate

On the back of a multi-agency pitch that took place last year, Carat from the Dentsu -Aegis Network has bagged the Sony media duties. Initiative from...

Carat predicts digital spend to exceed 25% of ad spend in 2016

Predictions are fuelled by upsurge in mobile advertising spending in 2015, and the fact that all regions achieved positive growth in 2014

Carat wins media duties of Garuda Polyflex Foods

The agency won the account in a multi-agency pitch. The account will be handled out of Carat’s Bangalore office

Dixcy Textiles appoints Carat to handle its media account

MEC Chennai was the incumbent on the account, the size of which is estimated to be around Rs. 25 crores. Carat won the account in a multi-agency pitch...

Mobile advertising poised for take off. Are marketers ready to board?

A recent industry report says mobile-first will be the buzz word in advertising, with content being discovered on the powerful devices first. But expe...

Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players

OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stab...

British Airways appoints Carat as new AOR

As part of a global pitch, British Airways has chosen Carat for its media agency alignment. A high voltage media campaign is also scheduled to go on-a...