Parag Milk Foods appoints Carat as its media AOR

Dairy product company Parag Milk Foods, which operates under the brand name Gowardhan, has appointed Carat India as its media AoR. Industry sources ha...

Reebok leaves India ‘Flex’ified with Real Flex

Reebok’s ‘ReeFlex’ campaign has taken off with innovations across media to tap into the festive season and create resonance among co...

Carat launches South ops; Joydeep Raha roped in as head

Joydeep Raha has been roped in to head Carat Media’s new South operations based in Bangalore

Aegis Media expands in Chennai; launches new units

After Vizeum’s success, Aegis Media launches Carat Media in Chennai and further strengthens Posterscope Group and Carat Fresh appoints Carat as media AoR

The fashion e-store brand will be handled from Carat’s Bangalore office

Aegis-Dentsu: A complementing combination

But all depends on Dentsu’s commitment to the relation, as way forward demands clarity & some tough calls

Dentsu is buying into strategy & team: Nick Waters

Aegis APAC CEO says that it is early to comment but Dentsu has made it clear that it is keen to keep the existing Aegis mgmt, strategy & structure

Carat retains BMW India Media AOR

The development comes in the wake of a competitive four-phased pitch process

Carat begins Kochi ops with Mosons Group win

Personal care brand Indulekha from the Mosons Group has appointed Carat Media as its AoR

Carat launches in Perth

Certain clients & staff of Mitchell & Partners will transition to the Carat brand. Alan Matthews, currently MD, Mitchell & Partners Perth, will now pr...

MediaCom appoints Jake Vander Linden to drive VW account

Linden joins as Global Account Director for Volkswagen AG. His last stint was with Carat in Singapore

Carat appoints Kate Williams as International Client President for APAC

Williams will drive product development, consistency & collaboration across the region, working with existing international clients & driving new busi...

Carat bags Indian Navy business

The win follows a multi-agency pitch process. Carat will create an image projection campaign, projecting the Indian Navy as an attractive career optio...

Carat appoints Alex Crowther as Global Client President for GM

In this role, besides being responsible for leading the General Motors business, Crowther will continue Carat’s track record in managing the $3 bn glo...

Mobile advertising poised for take off. Are marketers ready to board?

A recent industry report says mobile-first will be the buzz word in advertising, with content being discovered on the powerful devices first. But expe...

Dixcy Textiles appoints Carat to handle its media account

MEC Chennai was the incumbent on the account, the size of which is estimated to be around Rs. 25 crores. Carat won the account in a multi-agency pitch...

Carat wins media duties of Garuda Polyflex Foods

The agency won the account in a multi-agency pitch. The account will be handled out of Carat’s Bangalore office

Carat predicts digital spend to exceed 25% of ad spend in 2016

Predictions are fuelled by upsurge in mobile advertising spending in 2015, and the fact that all regions achieved positive growth in 2014

Carat from the DAN umbrella bags Rs 180 crore Sony India's Media Mandate

On the back of a multi-agency pitch that took place last year, Carat from the Dentsu -Aegis Network has bagged the Sony media duties. Initiative from...

Indian ad market to grow at 11% in 2015, 12% in 2016: Carat AdEx Forecast

Global advertising spend forecasts for 2015 have been revised down from the +4.6% previously forecast in Carat's Advertising Spend report in March 201...

Carat wins media duties of MTS

The incumbent agency on the account is Havas Media, who has been handling media duties of MTS since 2010.The account size is estimated to be upwards o...

Carat bags APAC media mandate for Mondelez International; India account pegged at Rs 500 crore

Carat from the Dentsu Aegis Network has bagged media duties for Asia Pacific, Europe and North America, and SMG has been appointed as the media agency...

Carat India bags media mandate of Columbia Asia Hospitals

This win comes on the back of Carat’s record breaking new business wins, including Mondelez, making Carat the leading new business agency in India two...

Carat India Bags Integrated duties of Pfizer Magnum Business Division

Following a multi-agency pitch, Carat India has won the media mandate of Pfizer Magnum business division. Carat starts this relationship through a PA...