Incumbent brands should think like insurgents: Vinita Bali

MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep cre...

Diwali & advertising: The quintessential marriage

Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season

Back to school: HP, Canon, Epson shift their communication strategy from B2B to students

Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comp...

Canon India to invest Rs 150 crore in marketing initiatives

Canon sets aside marketing budget of Rs 150 cr and plans to focus on building a young consumer base; it has allocated Rs 100 cr for ATL and Rs 50 cr f...

Video: The future lies in emerging markets

Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times

Sachin Tendulkar’s new innings-- from endorser to entrepreneur

The legendary cricketer has reportedly joined hands with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand “True Blue”. A...

Canon’s Dr Alok Bharadwaj founds management consultancy, CreoVate

Former Canon executive, Dr Alok Bharadwaj, has formed a management consultancy that will focus on change management and business transformation

Flipkart follows the Snapdeal route, sues Nikon for advisory against online marketplaces

Flipkart has sued Nikon India in Karnataka HC for placing an alert on its website, cautioning customers from buying from its online marketplace. Nikon...