Ashish Naik joins Scarecrow as the Group Creative Director, Mumbai

Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served for 12 years

BookMyShow gets 25% of its advertising from non-movie brands

We speak to Avisha Goswamy, VP - Sales and Alliances on how a niche segment website became a universal platform

Pitch Top 50 Brands for 2017 announced

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master...

Innovative ad campaigns riding on the back of demonetisation

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month...

Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality...

Patanjali remains top advertiser on BARC charts for week 34

Baba Ramdev’s Patanjali Ayurved continues to be at the top spot in the BARC charts in the ‘Top 10 Brands across genres’ category with an improved 25,9...

Cadbury trumps Dettol to top BARC chart of Top 10 brands across genres in Week 30

In Week 30 (July 23 to July 29) Cadbury replaced Dettol, topping the BARC chart of Top 10 brands across genres

"Bournvita does not need a brand ambassador, it is an ambassador in itself," Chandramouli Venkatesan

Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its cat...

Oppo claimed maximum ad spots in T20 World Cup with 22.59% share

Oppo claimed maximum number of spots with 22.59 % share around T20 World Cup tournament according to a research by SilverPush

Cadbury’s new campaign ‘Say It With Silk’ piggybacks on the season of love

Tagging along with festivities seems like a strategy for Cadbury and this time around its new ad campaign ‘Say It With Silk’ piggybacks on the season...

Amul, Cadbury, Google, Britannia among top meaningful brands in India: Havas study

The study showed that in Asia Pacific people’s connection with brands remains stronger than in other Western regions and emerging economies with 10 ti...

Second year in a row, brand advertising on Raksha Bandhan remains subdued

Past two years have witnessed dwindling advertiser interest in the festival. Continuing the approach from last year, brands are focused more on digita...

Amazon, Videocon, Postpickle, MakeMyTrip, release innovative Rakshabandhan campaigns

From gift cards, TVC to digital videos, brands create communication to highlight the uniqueness of the brother-sister bond

Percept One CEO Shiv Sethuraman quits within 6 months of joining

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

Percept One CEO Shiv Sethuraman quits within 6 months of joining

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

Fresh take: Chai, Sutta Aur Woh unveils the "other side" of brand campaigns

Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies

L&K Saatchi & Saatchi appoints Kartik Smetacek as Executive Creative Director

Smetacek has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee

Are e-commerce players edging out traditional advertisers?

The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs

K S Chakravarthy to move on from FCB Ulka

K S Chakravarthy, popularly known as Chax, has put in his papers as National Creative Director, FCB Ulka, confirm highly placed industry sources

Brand activity remains subdued during Raksha Bandhan this year

Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a l...

Big Bazaar joins IPL bandwagon, buys 120 seconds per match

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, ca...

"It's important for us to deliver a holistic experience back to the consumer"

Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s B...

"Innovation is about creation of new economic value through breakthrough ideas

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often...

"Along with topicality, brands need to create a connect that is contemporary"

Santosh Desai, MD & CEO, Future Brands talks about iconic brands built on powerful insights and how brands are adopting the topicality strategy, among...