Britannia NutriChoice Digestive's TVC inspires youngsters to embrace healthy eating

The new TVC campaign talks about that instant feeling of gratification when one starts something healthy!

Britannia Bourbon’s new campaign celebrates BFFs in a unique way

Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon

Britannia has increased digital spends by 10-15 per cent this year: Ali Harris Shere, VP – Marketing

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands avail...

Britannia campaign celebrates 40 years of TN’s love for Milk Bikis

Consumers to share their stories and experiences related to Milk Bikis, and win a chance to feature on the biscuit pack

Brands focus on South India centric marketing for Bahubali - 2

Britannia, Mc Donalds, Fueladream and Nestle tie-up with film, which will release on April 28

For us an idea is brilliant if the right audience responds to it: T Gangadhar MEC

T Gangadhar, Managing Director, MEC South Asia talks about how he plans to sustain MEC India’s 40% plus growth record for two years in a row, this yea...

Are Digital assets redefining sports sponsorship in IPL-9?

Piggybacking on a sports team’s digital reach is becoming a new channel for brands to register their impact. Companies like Facebook and Twitter are w...

Are Digital assets redefining sports sponsorship in IPL-9?

Piggybacking on a sports team’s digital reach is becoming a new channel for brands to register their impact. Companies like Facebook and Twitter are w...

Sachin Tendulkar’s new innings-- from endorser to entrepreneur

The legendary cricketer has reportedly joined hands with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand “True Blue”. A...

Amul, Cadbury, Google, Britannia among top meaningful brands in India: Havas study

The study showed that in Asia Pacific people’s connection with brands remains stronger than in other Western regions and emerging economies with 10 ti...

Britannia consolidated revenue grows 13% for the quarter at Rs 2003 crore

Profit from operations and net profit for the Quarter at Rs 261 crore and Rs 190 crore increased by 89.5% and 66.9% respectively

Agencies should move away from working in silos: Anuradha Narasimhan

Clients do tend to make life difficult for agencies but the onus is also on the agencies to make clients start loving agencies more, says Anuradha Nar...

Britannia restructures for enhanced growth

MD Vinita Bali to focus on Int’l & New Business Growth to transition Britannia to an all-embracing food company; COO Varun Berry to lead India operati...

Britannia restructures for enhanced growth; to scale up int’l ops as well

MD Vinita Bali to focus on Int’l & New Business Growth to transition Britannia to an all-embracing food company; COO Varun Berry to lead India operati...

Britannia to park Rs 150 cr media biz with MEC

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Britannia to park Rs 150 crore media biz with MEC

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Bringing design to the boardroom

It is imperative to use design to understand consumers & increase business effectiveness – key takeaway of 2nd edition of Designomics Awards

Britannia to park Rs 150 crore media biz with MEC

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Great brands energise people & galvanise action: Vinita Bali

“You can have a brand without a profitable business but you cannot have a profitable business without a brand,” says the MD & CEO of B...

Britannia Industries sues GSK Consumer Healthcare

Britannia has sued the FMCG major for trademark and copyright violations of its NutriChoice biscuits

Elephant wraps up 2011 with 25 new businesses

The strategic design outfit’s focus in 2012 is on Service Design, taking their expertise from emerging markets to South East Asia

Britannia's digital gamble for foray into healthy snacks

Britannia plans to go aggressive on digital front for its promotion. Over the last year Britannia has increased its digital marketing spends by 50%.

Britannia launches ‘TigerZor Milk’ in two variants

Britannia Industries Ltd, one of India’s most trusted food brands with a diverse portfolio of products in biscuits, bakery and dairy categories,...