Guest Article: The brand is a wasting asset – Avik Chattopadhyay, Saffron Brand Consultants

According to Avik Chattopadhyay, CEO - India, Saffron Brand Consultants, a brand is a ‘wasting asset’ with a lifespan. He states that the moment the b...

Parle's Appy Fizz ropes in Priyanka Chopra as its new brand ambassador

The new image is personified with a new campaign imbibing the values of being mysterious and intriguing, exuberating confidence and the right attitude...

IMPACT Annv Spl: Ruby Bana on winning over consumers in the South

According to Ruby Bana, Chief Strategy, and Insights Officer, Madison Media, consumers in the South do not choose a brand based on status granted by t...

Chase profiles and not eyeballs to market your brand: Ashok Venkatramani

Brands need to start defining the kind of audience profiles they want to reach and target sharply, says MCCS CEO Venkatramani, who spoke at the launch...

Any Brand we build in the country will be subordinate to Brand India: Suresh Prabhu

At the unveiling of Pitch Top 50 Brands, Railway Minister Suresh Prabhu, who was the gala's Chief Guest, spoke about brand building, strengthening Bra...

Uber announces makeover of its brand identity

The rebranding exercise has been an exhaustive one with teams spending months researching architecture, textiles, scenery, art, fashion and people in...

EIKONA Connect: Last two years see a surge in CXO's participation for brand promotion

For the period of 2013-2015, Eikona data shows a surge in CXO’s participation in a brand’s PR initiatives in regional and smaller economies of India

Guest Column: A New Brand World, Welcome to "Brand You"--- Jay Kumar

Don’t make yourself a slave to the career ladder, reinvent on a regular basis, and Model yourself on selected people in your circle, writes Jay Kumar...

Our TVC Nazar Nahi Nazariya Badlo reinforces our brand strategy: Kaushik Tiwari, Bharat Matrimony

In an interview, the Head – Marketing, Bharat Matrimony talks about the unique positioning of the brand against competition and the reinforcement of i...

Havells India appoints Amit Tiwari of Philips as Vice President, Marketing

Tiwari was last associated with Philips as Director, Marketing, Indian Subcontinent – Brand, Communication & Digital

We spend money only when we can measure it: Sandeep Aggarwal, CEO, Droom

In conversation with exchange4media, Aggarwal speaks about how the company plans to step up its marketing and branding game through its Rs. 225 cr bu...

Our new brand identity is in sync with evolving needs of our customers: Tomas Hrdlicka, CMO, Home Credit India

Tomas Hrdlicka, Chief Marketing Officer, Home Credit India spoke to exchange4media exclusively on the objective behind repositioning the brand, the co...

IPL 2018: Will Kings XI Punjab be able to build up its brand value?

Will the fortunes of Kings XI Punjab change this upcoming season with coach Brad Hodge (former Australian batsman) and team director Virender Sehwag (...

Guest Column: 10 Things your Business should avoid on Social Media-Swati Bhargava Co- Founder Cash Karo

Social media is a two way communication channel and by incorporating useful suggestion from your customers, your brand can always grow writes Swati Bh...

Facebook's algorithmic change is a step towards basics, say experts

Facebook reportedly has a daily active user rate of 1.09 billion on an average for March and with a reported $340 billion of market capitalization it...

MindShift Interactive launches personalised visual content platform- MindShift Studios

This will include holistic management which involves selecting the right influencers, photographers, videographers and execution of the campaign, powe...

WATConsult launches new property, WATInsights

The property is part of WATConsult’s market research vertical, Recogn

BBC study says 73% Indians more likely to consider a brand if advertised on a trusted news channel or website

The study reveals that a considerable number of consumers are concerned about fake news and ads in untrustworthy media outlets

Will Indian brands get a voice?

Experts herald that voice AI could be the next frontier in brand marketing

Coldwell Banker launches radio campaign to boost brand presence

Primarily targeted at prospective home buyers across Mumbai and Bengaluru, both the campaign emphasises the need of a global expert when it comes to b...

Dabur realigns creative duties for skincare biz

Sources close to the development have informed that Dabur India has divided its skincare brands between Law & Kenneth, Brand David and Grey Worldw...

And the IPL media rights go to…

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and t...