Havas Media Group acquires data analytics firm ElisaDBI

Acc to Havas Media Group, it will now offer its clients improved methods of collecting, organising & using data to drive business insights & marketing...

Mindshare strengthens its consulting and analytics discipline

With the growing importance of data today in business, this division of Mindshare shall partner with clients at GroupM to help them make informed deci...

Social media marketing – the biggest growth space in marketing: John Kerr

A global shift around marketing & communications is taking place. Brands are asking the right questions from their media agencies. But digital media a...

Guest Column: Analytics, big data with responsible selling emerge key trends in PR: Valerie Pinto, Weber Shandwick

The use of big data and analytics, the need to engage with different departments within the company in a communication program like research and devel...

Guest Column: Abusing the creative with the four-letter word ‘Data’: Sahil Siddiqui, WATConsult

The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet jour...

Video: IBM's John Graeme Noseworthy on the four Es of Big Data

The four Es that will help marketers in their journey to Big Data analytics are Educate, Explore, Engage & Execute, says Graeme

Video: Emerging markets on right track with data & analytics: John G Noseworthy

Emerging markets are leveraging the insights derived from Big Data to deliver a smart customer experience, says IBM’s Noseworthy

Big Data: Don't let what can be your biggest strength paralyse you!

Does the term Big Data baffle you? We decode what Big Data essentially means, why is it called the ‘sexiest new marketing tool' & how can CMOs master...

Guest Column: Marketing turns left, gets counted!

Left-brain dominance has resulted in marketing being relevant once again, not just to customers, but to marketers as well, says Ajay Kelkar of Hansa C...

Is 'Big Data' big enough for marketers?

Data-driven marketing will gain in significance only when it can segment and infer distinctive and personalised results for every single consumer, say...

Maxus' tool 'Kaleidoscope' picks up Most Admired Big Data award

Maxus picked up another metal for its increasingly popular project – Kaleidoscope, a mood mapping tool conceptualised and built to decipher consumer m...

Marketing tools leverage Data Science for maximum impact

The Data Science Congress 2017 threw light on upcoming digital marketing trends in the media and entertainment industry.

Data impacts marketing: Do you know how?

Why is Big Data such an important subject for global CMOs? SapientNitro’s Sheldon Monteiro to share insights at e4m Conclave, presented by Jagra...

Why Big Data matters for Connected Consumers?

As consumer journeys become digitally enabled, consumer insight & power to predict will be key, says Sheldon Monteiro, CTO, SapientNitro

Big Data has become a terminology that baffles the masters themselves: Tyler Bryson

Brands have made Big Data a complex issue by attaching scientific & mathematical hassles to it, says the General Manager - Marketing and Operations of...

Healthcare and Big Data: A perfect fit?

A Simplify 360 study which analyzed 194,000 social media interactions across the month of July reported that healthcare was the most talked about topi...

Making Big Data work for brands in India

Big Data can help brands reach consumers through highly relevant, discoverable and targeted advertising when used intelligently to combine datasets fr...

Pinterest buys marketing start-up Kosei

The photo-sharing website announced that it has acquired Kosei, a start-up that drives commerce by making highly personalized and powerful product rec...

Culture Machine launches Intelligence Machine, a tool for branded video

Intelligence Machine combines big data and content across platforms to glean insights into audiences, content and brands. The platform indexes and ana...

MangoData - Big Data mobile advertising startup launched in India

This data provides deep insights and trends on consumer usage patterns and behavior. However, so far only 3-5% data generated has been utilized for an...

Social strategists deploy short-term tactics: Seriously Social Report 2016

Analysis of the entries to the 2016 Warc Prize for Social Strategy finds the key trends that emerged in social media campaigns this year

Simplilearn appoints Big Data Leader Ronald van Loon to its Advisory Board

Analytics thought leader van Loon to contribute towards enhancing Simplilearn Big Data category

Hungama Digital foresees Digital Twins, Big Data, On-demand Apps key for 2017

Hungama Digital Services (HDS) predicts how key trends in digital media and technology will impact advertising in 2017

It is important to pre-empt the needs of customers: Ambarish Gupta, Knowlarity

In an interview with e4m, Ambarish Gupta, CEO, and Founder - Knowlarity Communications spoke about how cloud technology has revolutionised customer en...