Bates CHI & Partners ropes in two creative directors

Mukund Sharma & Devesh Desai will spearhead the creative teams of Bangalore as Executive Creative Director and Senior Creative Director respectively

Bates CHI & Partners ropes in two creative directors

Mukund Sharma & Devesh Desai will spearhead the creative teams of Bangalore as Executive Creative Director and Senior Creative Director respectively

WPP sets up Red Fuse for Colgate-Palmolive

The model would be on similar lines as Global Team Ford, where all agencies – media, creative, direct, digital – servicing the biz would c...

Grey India appoints Dheeraj Sinha

Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India

Grey India appoints Dheeraj Sinha

Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India

Firstpost TVC goes the eco-friendly way

The TVC, created by Contract Advertising, shows how trees are cut to generate newsprint for newspapers; it encourages readers to read news online

Punjab National Bank scouts for creative partners

Punjab National Bank has called a pitch for empanelment of ad agencies. Last date for sending applications is March 9. Account size is upwards of Rs 1...

Sandeep Pathak quits Bates as CEO

Sandeep Pathak moves out of Bates after a five-year stint with the agency. The news comes close on the heels of Sonal Dabral bidding adieu to Bates

Bates unveils vision to become the ‘changengage’ people

Bates has embarked on an ambitious new journey to become the ‘changengage’ people. Changengage is the philosophy for the new Bates agency...

Ashok Leyland appoints Mudra Max as its media AOR

After a multi-agency pitch, Ashok Leyland has appointed Mudra Max as its media AoR. The creative mandate has been assigned to Bates India.

Marketers need innovation, not consumers

Innovation in marketing and its challenges, the most discussed topic at most forums today, has been put under the scanner by marketers and business le...