Amazon India tops BARC's Top 10 Brands list for the third consecutive week

BARC India’s third week of 2017’s viewership and ad insertions data saw Amazon topping Top 10 Brands for the third consecutive time and strengthening...

BJP reigns BARC's Top 10 Brands and retains its eighth spot in Top Advertiser list

Bharatiya Janata Party continues to top BARC’s Top 10 Brands Across Genres and maintains its eighth spot in BARC’s Top 10 Advertisers list for the sev...

SureWaves MediaTech launches programmatic television advertising marketplace, 'Skynet'

BARC India is the Data Partner for Skynet, ensuring constant and accurate updates on viewership figures and trends

Hotstar takes second spot @BARC's Top 10 Brands Across Genres in Week 15

Hotstar, which entered BARC India’s Top 10 Brands in week 14, swiftly climbed to the second spot in Week 15

Lalitha Jewellery reclaims the number 1 spot; Shopclues enters the list: BARC Week 39

Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39...

Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

Amazon continues to rule Top 10 Brands: BARC Week 41

Amazon ruled BARC's Top 10 Brands and took the tenth spot in Top Advertisers for Week 41 (October 7-13)

BARC Week 42: Videocon D2H overtakes Amazon Online To Rule Top 10 Brands

Videocon D2H climbed dramatically to lead BARC’s Top 10 Brands for Week 42 (October 14-20) with 15,585 insertions

BARC Week 44: Google App enters Top 10 Brands at fifth spot

Meanwhile Videocon D2H and Hindustan Lever continued to lead BARC’s Top 10 Brands and Top 10 Advertisers for week 44

Ministry of Health and Family Welfare enters the Top 10 Brands in BARC Week 46

Videocon D2H and Hindustan Lever continued to lead BARC’s Top 10 Brands and Top 10 Advertisers for Week 46 (November 11-17)

EKAM is top on our agenda: Nakul Chopra, Chairman, BARC India

Chopra, former CEO, South Asia, and senior advisor of Publicis Communication and AAAI president, is the first person from the advertising fraternity w...

BARC Week 49: Amazon India enters Top 10 Brands and Advertisers after a hiatus

Reckitt Benckiser dropped to the third spot after a long hiatus with 34,735 insertions in BARC's Top 10 Advertiser

BARC Week 1, 2018: Videocon D2H leads Top 10 Brands

In the Top 10 Advertisers list, FMCG brand Hindustan Lever and Reckitt Benckiser India took the top two spots

Toshiba, LIC, Eureka Forbes & RPSG among top advertisers on Budget Day 2018

As people turned to TV to keep track of Arun Jaitley’s budget proposals, BARC India data shows who advertised the most on Hindi and English news chann...

BARC Week 6: Harpic's brands enter Top 10 Brands

Lalitha Jewellery and Hindustan Lever continued to lead Top 10 Brands and Top 10 Advertisers

BARC Week 5: Lalitha Jewellery Leads Top 10 Brands.

Amazon, which topped the list the previous week, didn't make it to Week 5, while Hindustan Lever continued to dominate Top 10 Advertisers.

BARC India launches mobile app

The BARC India Mobile App, has been launched in two versions: BARC India BMW Subscriber and Non-Subscriber. Created by Grey Global Group, the app will...

BARC India ropes in Jamie Kenney as Business Head- Digital

This move follows BARC India’s plan of launching digital audience measurement across the country

BARC India in talks with Israeli company to deploy Digital Measurement System

BARC India is swiftly moving towards rollout of digital measurement system in the country

Amagi Media Labs launches online tool to measure geo-targeted ad campaigns

The platform, Amagi Measure, provides ratings to users across multiple target groups and markets. Moreover, advertisers can also derive reach and freq...

BARC India announces phased roll-out of its digital measurement service, 'EKAM'

The move highlights BARC India’s commitment to provide the industry with a single platform for all measurement products, across TV and Digital

BARC starts seeding data boxes for trial

While the much anticipated roll–out of BARC is likely to be extended by a couple of months, BARC has started seeding some boxes in homes across India...

BARC closes deals with 26 vendor partners

Vendor partners across 12 processes involved in the broadcast measurement system will contribute to the different moving parts of the system. Notable...