Movie premieres, new shows and Lil Champs finale fetch impressive viewership: BARC Week 44

A look at what boosted the viewership of certain channels in week 44 (October 28-November 3)

BARC Week 44: Google App enters Top 10 Brands at fifth spot

Meanwhile Videocon D2H and Hindustan Lever continued to lead BARC’s Top 10 Brands and Top 10 Advertisers for week 44

BARC Week 42: Videocon D2H overtakes Amazon Online To Rule Top 10 Brands

Videocon D2H climbed dramatically to lead BARC’s Top 10 Brands for Week 42 (October 14-20) with 15,585 insertions

Amazon continues to rule Top 10 Brands: BARC Week 41

Amazon ruled BARC's Top 10 Brands and took the tenth spot in Top Advertisers for Week 41 (October 7-13)

BARC India and DEN Networks join hands for RPD to boost TV viewership measurement

BARC India will use a portion of DEN Networks subscriber base to augment its TV measurement service

Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

Lalitha Jewellery reclaims the number 1 spot; Shopclues enters the list: BARC Week 39

Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and were nowhere to be seen in BARC’s Top 10 Brands for Week 39...

We need to create an atmosphere of mutual trust for broadcasters: Rajat Sharma

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

BARC reports 17% increase in unique viewers for Week 36 over last year

BARC India saw a spike in viewership both in unique viewers and average time spent over the course of one year for Week 36 (September 2–8, 2017)

MIB directs BARC India to stop ratings of TV channels using landing page

The MIB, in a letter to BARC, has termed the use of landing channels as violation of the provisions of extant interconnection regulations of Telecom R...

BARC India to host multi-city Digital Measurement roadshows

This is part of the planned rollout of its digital measurement products under the EKAM brand

CESP Certification validates representativeness of BARC India’s TV Measurement Panel in April 2017

Global Media Research Audit Body also certifies BARC India’s Establishment Survey 2016 representativeness

Normalcy restored; news channels back with BARC

News channels resumed watermarking from 12 am Friday night. The rating will be as usual from here on now

When BARC had a tussle with broadcasters even earlier...

With English news channels and BARC India taking pot shots at each other we take a look at earlier instances when the broadcasting industry wasn’t hap...

Hotstar takes second spot @BARC's Top 10 Brands Across Genres in Week 15

Hotstar, which entered BARC India’s Top 10 Brands in week 14, swiftly climbed to the second spot in Week 15

Colors’ 'Naagin' retains top spot collectively and in urban markets @ BARC's Top 10 Shows Week 15

BARC India’s Week 15 (April 8–14, 2017) Top 10 Shows, again, saw the second season of ‘Naagin’ leading collectively and in urban and rural markets

VIVO IPL 2017 catapults Sony MAX to No. 1 spot in BARC's Top 10 Channels

The 10th season of VIVO IPL 2017 helped Sony MAX become the most watched channel in the Top 10 Channels Across Genres helping the latter garner 1.4 bi...

BARC India announces phased roll-out of its digital measurement service, 'EKAM'

The move highlights BARC India’s commitment to provide the industry with a single platform for all measurement products, across TV and Digital

BARC India sets up independent Disciplinary Council for transparency in measurement

The 6-member Council (BDC) to be headed by Justice Mukul Mudgal, Former Chief Justice, Punjab and Haryana High Court

SureWaves MediaTech launches programmatic television advertising marketplace, 'Skynet'

BARC India is the Data Partner for Skynet, ensuring constant and accurate updates on viewership figures and trends

Carried Yesterday: BARC India to appoint Nielsen India and Gain Theory as Strategic Consultancy Service Providers

Nielsen India and Gain Theory would soon be appointed to provide independent strategic consultancy to BARC India data subscribers.

Amagi Media Labs launches online tool to measure geo-targeted ad campaigns

The platform, Amagi Measure, provides ratings to users across multiple target groups and markets. Moreover, advertisers can also derive reach and freq...