India records highest percentage of total ad mobile spends in APAC in 2015: Study

Over the last few years, Asia Pacific has become a hotspot for mobile advertising with developed mobile networks and a strong proliferation of smartph...

Australia’s Filtered Media is now part of PROI Worldwide

With the Sydney-based agency joining in, PROI strengthens its Australia presence across four agencies.

Neo Cricket to spend Rs 80-90 mn on marketing India-Australia series

Neo Cricket is all geared for the upcoming India-Australia series, which starts from October 1. McCann Erickson, the creative agency for the series, h...

Neo Cricket expects to make Rs 200 cr from India-Australia series

Even as the stage is set for India to take on Australia at home from October 1 in the series titled Championships of No. 1, Neo Cricket is gearing to...