Unbranded Diwali: Somber mood prevails this festive season

With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it...

TV gears up for more festive ad spends from e-comm, auto, durables

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche d...

Toxic smog in Delhi might hurt Brand India and impact economy: Assocham survey

Report states that sectors like tourism, real estate, automobile and construction to get affected if the Delhi government fails to curb the level of p...

Focus 2011: The challenges on the road to digitisation

Focus 2011, the 5th global summit on media and entertainment in India, organised by Assocham, got off to a start in the National Capital on a day of h...

Brands need to target social media for image building

Industry leaders brainstorm over the need for a social media policy, and how brands can leverage social media for outreach and image building

Congress’ Manish Tewari and BJP’s Sambit Patra agree to disagree on governing internet

Manish Tewari, former Minister for Information and Broadcasting and Sambit Patra, National Spokesperson, BJP discuss ‘Freedom of Speech, its impact on...

India to have 180 million smartphones by 2019: ASSOCHAM-KPMG

ASSOCHAM and KPMG have released a joint study to show the growth of the smartphone market in India and how it is predicted to grow by 2020

Print war in Bihar intensifies; Dainik Bhaskar set to enter next month

With Dainik Bhaskar's impending foray, Patna city has been witnessing a cover price war, besides a slew of promotional offers, along with outdoor adve...

We haven't seen 'acche din' yet: Srinivasan B

Srinivasan B, MD, Vikatan Group, speaks about a placid Q3, expectations for Q4, launching the Braille version of Chutti Vikatan and more

Consumer pull & advertiser push make regional mkt attractive: Experts

While broadcasters are upbeat about the regional market, they feel the need for big advertisers to come in to invest money in the language market area

Consumer pull & advertiser push make regional mkt attractive: Experts

While broadcasters are upbeat about the regional market, they feel the need for big advertisers to come in to invest money in the language market area

TV gears up for more festive ad spends from e-comm, auto, durables

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche d...

MIB to revive task force to implement DAS III & IV

The nodal body will interface between the Government and the industry in all matters related to the implementation of DAS in the Cable TV sector

I genuinely fear for future of media: Jehangir Pocha

Jehangir Pocha, CEO, NewsX, stresses on the media industry reintegrating itself with the granular issues that affect the industry’s future

The future is not gloomy: Shantanu Bhanja

Plurality of news has to be maintained, says Shantanu Bhanja, CMO, HT Media, while self-regulation can ensure that people are not misled

Think beyond borders: Pulak Bagchi

Cross media ownership should be pro-consumer and pro-investor, says Pulak Bagchi, Vice President, Legal and Regulatory, STAR India

Industry divided on cross media ownership

Despite multiple media platform ownership by single families or business conglomerates, the industry cannot decide whether it is a boon or bane

For Modi-led Govt, the focus is on 'delay out, decision in'

The Modi Govt is keen on removing roadblocks & giving impetus to entrepreneurship & industry. I&B Minister Prakash Javadekar has said that the Govt wa...

PR Solution bags Food Processing Investment Summit

Assocham has appointed PR Solution to be the branding and media partner for the forthcoming Summit on Food Processing Investment

TDI Partners ASSOCHAM’s FMCG Summit & showcases the role of OOH

TDI partnered the event aiming to expand its networks in the FMCG sector and create a relationship with ASSOCHAM. TDI also showcased how outdoor adver...

Avian Media brings on board Sudipt Arora

Arora will be looking after content and media planning. He will also work closely with existing Avian partners, including its affiliates and research...

MoMagic mobile app awarded for service excellence by ASSOCHAM

MoMagic has been awarded the service excellence award in an event held in Delhi recently.