Use personalisation to drive sales: Shashi Sinha

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

Trendspotting: Brands bag global laurels on back of social issues

Social issues seem to be the name of the game when it comes to winning awards in the international context. Looking at recent trends, it seems the bes...

Ariel's ‘Share the Load’ campaign is about equal ownership of chores

The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to part...

2.1 million men pledge support for Ariel India’s Dads#ShareTheLoad campaign

With strong international expert recognition and big wins at Industry Awards, the campaign is this year’s most recognized Indian campaign at Cannes.

Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality...

Rewind 2016: Advertising campaigns that broke social stereotypes

2016 saw many campaigns that dealt with social causes. Here are some that were the most popular

Prime Time Awards:We believe in ads not words: Josy Paul on winning Prime Time Luminary of the Year

At the third edition of the exchange4media Prime Time Awards Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Lu...

MediaCom India is Agency of the Year at Festival of Media Asia

MediaCom won four golds and one bronze, making it the highest awarded agency from India

Bajaj, Amazon & MakeMyTrip feature among YouTube's most watched ads list

We take a look at the top 10 most watched ads list which was released by Google for H1 2016