Guest Column: Ensure app installs and engagement in 2016: Rohan Patil Patil, MD AppLift India

With thousands of apps available on the app store, getting your app noticed is a tall task but with a few simple steps, app creators can boost the cha...

AppLift's study reveals 34 percent of mobile traffic at risk of fraud

Leading global AdTech Company AppLift estimates that more than a third of mobile programmatic traffic is at risk of fraud

Google's app streaming seen as no menace to in-app advertising, say experts

Google's recent experiments that allow users to stream apps through Search without installing them might be seen as a danger to app developers and bra...