Airtel ‘Friend’, Cadbury win over marketers in 2011

Airtel’s Friend campaign, Cadbury’s Shubh Aarambh, Tata Docomo are among the campaigns that impressed marketers in 2011

Max New York Life’s new campaign seeks to build trust

Max New York Life’s latest brand campaign, conceptualised by O&M, focuses on the key industry issue of trust deficit associated with insuran...

What clients want from Goafest this year?

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholehea...

Max Life Insurance digital campaign gives consumers a second chance

The campaign titled, ‘Second Chance’, comprises two videos, wherein people share how life gave them a rare second chance

Pitch Exclusive: Mapping the Marketers’ Mind

India’s top marketers, cutting across sectors, opine on 10 questions ranging from issues to concerns for the marketing fraternity. What do they...

Pitch Exclusive: Have we cracked the rural puzzle?

What may apply to metros and to some extent to even Tier II and Tier III cities certainly does not apply to ‘rural’, which can be a differ...

Pitch Exclusive: Is 360-degree an over stretch?

Marketers, today have a plethora of options to communicate to the consumer. Are these platforms being used judiciously or is the message getting lost...

Guest Article: The ABC of Branding – Anisha Motwani

Turning a product in to a brand requires incremental efforts, but it is worth it because it is the brand that adds significant value when it is well r...

Video: The future lies in emerging markets

Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times

Integrate mktg & sales to drive profit: Marketers

Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance

Digital is not niche any more, say experts

Marketers need to dream digital so they can connect with consumers on a daily basis, say experts, who also stress on personalisation of content

Brand owners edgy as SC observations add to IPL credibility crisis

With the Supreme Court asking BCCI Chairman N Srinivasan to step down for a transparent and fair probe, will the implications affect marketing tractio...

Marketers balancing spends between news and IPL

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocat...

BW Marketing Whitebook focuses on how marketers can cater to different generations

The launch of the 10th edition of the Marketing Whitebook saw some of India's leading marketers converge to discuss on how brands can stay relevant in...

IPL 7: GECs gain ground with fragmented viewership

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs...

Max Life Insurance digital campaign gives consumers a second chance

The campaign titled, ‘Second Chance’, comprises two videos, wherein people share how life gave them a rare second chance

Pepsi’s exit is strategic; not expected to affect IPL brand associations, say marketers

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Max New York Life allocates 5 pc of total marketing budget for digital

Max New York Life has been actively engaging the digital medium, but the essence and idea behind their approach is different. Anisha Motwani, Director...

Max New York Life seeks to create consumer pull with new website

Max New York Life Insurance aims to create consumer pull in life insurance, through its new features rich, interactive and user friendly website. The...

Max New York Life prompts people to destroy the devil

The company’s AR initiative brings to life the ‘devil and insurance agent’ – the latest TVC characters. It pushes people to pr...

Branded content integration – what’s holding it back in India?

Apart from TV and movie content, brands are also leveraging gaming content in India. But where are the ground breaking innovations that were expected....

IPL 7: Starsports.com and Set Max to compete for ad sales

The digital broadcaster has slots for 2 co-sponsors & 4 associate sponsors during the live streaming of IPL this year. Reach & bandwidth though contin...

Average inventory costs on counting day higher in value than regular IPL matches

Industry experts believe that news channels in the last 15 days have earned more than what they earn in two months on a regular basis

Facebook vs TV: Slow and steady wins ad spends?

TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertisin...