e4mSpotlight: Broadcast industry ‘cautiously optimistic’ about growth this Diwali

The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renew...

Twitter Launches In-Stream Video Ads in India with Amazon, Maruti and Motorola

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

Ease in visa regulation has made travelling easier: Arun Rawat

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip, they have reached the market leader status

BARC Week 37: Amazon Online and Lalitha Jewellery lead Top 10 Brands, ahead of festive season

The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seven...

Flipkart ups its social media game for 'Big Billion Days'

Flipkart has used its social media platforms innovatively for this year’s festive shopping season

You can't be a good marketer without love for data: Meera Iyer, Head of Marketing, Bigbasket

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotte...

This festive season, Flipkart and Amazon India indulge in advertising blitz

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

The Womb partners with Honeywell India as brand and creative partner

The agency has been appointed by Honeywell India to build their air purifier business

Amazon.in launches #KaroMilkeTayyari campaign for upcoming festive season

The campaign encapsulates the spirit and joy of preparing for the festive season with loved ones

Did sky-high pricing of IPL bid stop some firms from pulling out of auction at the last minute?

Industry insiders believe that few initially interested players might have found IPL to be too expensive an investment

Fake news, verification and transparency issues have not pegged growth of FB and Google: Sir Martin Sorrell

Following the recent release of WPP half-year results, Sir Martin Sorrell says that the importance of duopoly continues in WPP’s media investment; exp...

IPL media rights auction sees 20 takers already

Around 20 companies such as Star India, SPN, Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), T...

How Amazon Prime is adding more clout to its India services

Though Amazon Prime entered India much after Netflix, it has managed to become the leading video-on-demand services platform based on monthly active u...

Raksha Bandhan ads strike a balance between 'emotional' and 'progressive'

From emotional to progressive storytelling, brands spin heartwarming tales with unique Raksha Bandhan ads

Amazon's original series Inside Edge becomes most watched title on Prime Video in India

Prime Video India reached an all-time high of unique customers streaming on the day of Inside Edge launch

Patanjali is among India's Most Influential Brands: Ipsos study

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of...