OnePlus, Amazon and 42 brands team up with Star Wars: The Last Jedi

The team has collaborated with 44 brands including OnePlus, Celio, Hasbro, Lego, Funskool, Amazon, Myntra, Scholastic, Hamleys and Tata Motors amongst...

'Hooq's Hollywood focus has increased subscriptions ten fold'

Asia’s video-on-demand (VOD) service Hooq’s shift in its positioning to offer more Hollywood content has brought 10 times the usual subscriptions

Amazon Prime Video announces exclusive International Output Agreement with Amc studios

Amazon Prime Video Will Bring Select AMC Studios Series to Customers Around the World and Become Exclusive Home to those series in Germany, Italy, Jap...

E-commerce business is set to double by 2020: Andrew Humber, Webscale

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

In Oct, Amazon Topped the Digital Advertiser Charts on Desktop and Mobile: Adby Ventures Report

Summing up the Diwali season, Adby Ventures released a report about 10,000 Active advertisers across the country advertising in the festive month endi...

Thor: Ragnarok associates with Amazon, Myntra, Pantaloons, Oppo to capture Marvel mania

To extend the excitement and anticipation around Thor: Ragnarok beyond the screens and spread Super Hero thrill into the daily lives of fans, Disney I...

Twitter launches Video Website Card in India with Amazon, Goibibo, LG and Motorola

Video Website Card enables brands to combine the power of video with the ability to drive users back to a site to learn more or take action in the mom...

Amazon & Flipkart are making it impossible for other businesses to grow: Lord Waheed Alli, Koovs

Lord Waheed Alli, Ex-Chairman of Asos.com, a British online fashion retail giant, is building Koovs as one of India’s leading affordable western fashi...

Ability to rebound a vintage brand to be super desirable worldwide is a unique thing: Gonzalo Brujo, Interbrand

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safet...

IPG Mediabrands retains Amazon Global Media Mandate worth $1bn

IPG team will promote Amazon’s ecommerce hub, assorted tech products and Prime subscription service around the world

e4mSpotlight: Broadcast industry ‘cautiously optimistic’ about growth this Diwali

The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renew...

Twitter Launches In-Stream Video Ads in India with Amazon, Maruti and Motorola

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

Ease in visa regulation has made travelling easier: Arun Rawat

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip, they have reached the market leader status

BARC Week 37: Amazon Online and Lalitha Jewellery lead Top 10 Brands, ahead of festive season

The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seven...

Flipkart ups its social media game for 'Big Billion Days'

Flipkart has used its social media platforms innovatively for this year’s festive shopping season

You can't be a good marketer without love for data: Meera Iyer, Head of Marketing, Bigbasket

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotte...

This festive season, Flipkart and Amazon India indulge in advertising blitz

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

The Womb partners with Honeywell India as brand and creative partner

The agency has been appointed by Honeywell India to build their air purifier business

Amazon.in launches #KaroMilkeTayyari campaign for upcoming festive season

The campaign encapsulates the spirit and joy of preparing for the festive season with loved ones

Did sky-high pricing of IPL bid stop some firms from pulling out of auction at the last minute?

Industry insiders believe that few initially interested players might have found IPL to be too expensive an investment

Fake news, verification and transparency issues have not pegged growth of FB and Google: Sir Martin Sorrell

Following the recent release of WPP half-year results, Sir Martin Sorrell says that the importance of duopoly continues in WPP’s media investment; exp...

IPL media rights auction sees 20 takers already

Around 20 companies such as Star India, SPN, Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), T...

How Amazon Prime is adding more clout to its India services

Though Amazon Prime entered India much after Netflix, it has managed to become the leading video-on-demand services platform based on monthly active u...