Good scripted shows are the biggest challenge for the new Endemol CEO Abhishek Rege

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in t...

Amazon to adapt The Lord of the Rings novels for TV

Television adaptation exploring new storylines preceding JRR Tolkien’s The Fellowship of the Ring slated to debut exclusively on Prime Video

SillyMonks Youtube MCN garners 1 billion viewing minutes in October

Silly Monks manages around 950 youtube channels with over 4 lac video assets in their network

We don't want to push ads on kids: Vinoth Chandar CEO,ChuChuTV

Chandar tells exchange4media that the brand’s increasing popularity around the world has propelled them to dive into the business of creating consumer...

How Amazon Prime is adding more clout to its India services

Though Amazon Prime entered India much after Netflix, it has managed to become the leading video-on-demand services platform based on monthly active u...

Amazon Original Series American Gods renewed for Season 2

Neil Gaiman's tale of mythological gods has been translated into over 30 languages and has earned the Hugo, Nebula and Bram Stoker Awards for Best Nov...

Amazon Prime Video redefines 'India Ka Naya Primetime'

Created by Leo Burnett India, the new campaign breaks previously held ideas of traditional entertainment consumption

Will the launch of Amazon Prime disrupt the OTT sector?

India is all prepared for the entry of the new OTT player from Amazon, Amazon Prime Video scheduled on November 18. Will it prove to be a game-changer...

Amazon Prime Video India partners with Vishesh Films

This is the first time ever that Vishesh Films’ movies will be available on a video streaming service

Amazon Prime-Dharma Productions Enter Exclusive Licensing Deal

Prime Video will be the subscription streaming home for upcoming releases including Ae Dil Hai Mushkil and Ok Jaanu and existing blockbusters from Dha...

Flipkart takes on Amazon Prime with 'Flipkart Assured'

Extensive marketing is being done, which includes full-page advertisements of the programme and two TVCs conceptualised by Lowe Lintas

Amazon ups its game with 'Prime Membership' programme

As a major blow to Flipkart, Amazon.in has brought its globally popular Amazon Prime membership program at a discounted rate to over 100 cities in Ind...

Amazon’s ‘Lion Dog’ campaign for Japanese markets goes viral

The ad talks about Amazon Prime’s free same day delivery benefit. The video has got more than 40,000 views on the brand’s YouTube channel and the soci...