Alcis Sports Signs Shikhar Dhawan as brand ambassador

Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand...

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...