#ThisHappened2017: Twitter becomes an ultimate platform to showcase Indian diversity

This eventful year, Twitter reflected the vibrant diversity of the Indian society across voices, topics and regions -- from Bollywood to South Indian...

Amazon Prime Video India acquires exclusive rights for Rajinikanth-Akshay Kumar’s 2.0

Spectacular audio launch of Superstar Rajinikanth and Akshay Kumar-starrer 2.0 was held at Burj Park in Dubai

Akshay Kumar gives jawaans a taste of home food in Fortune Oils’ new ad

The fact that Kumar’s early years were spent in the food industry made the fit even stronger

Kwality partners with JCDecaux for an OOH campaign in Delhi

The brand is being promoted at major locations on JCDecaux Citylights in Delhi

Akshay Kumar-HUL ask users to choose #SahiAyurved in new ad

The ad features Akshay Kumar, the brand ambassador for Lever Ayush

Eveready launches three new TVCs for their campaign 'Ise Brightest Kuch Nahi'

Eveready Industries India is all set to come up with three brand new TVCs featuring brand ambassador Akshay Kumar

Future Group and Akshay Kumar’s Bengal Warriors rope in Rooter as the official fan engagement partner

The app will provide unique audience engagement opportunities and grow the fan base of Bengal Warriors

BookASmile to take over 17000 kids and special adults across 40 cities for Toilet-Ek Prem Katha

The special screenings will be organised across leading cinema chains on Saturday, August 12, 2017 in cities including Ludhiana, Udaipur, Indore, Sura...

Toilet: Ek Prem Katha stars rally hard with brands to counter open defecation

Brands associated with sanitary hygiene and cleanliness, ranging from CPCV pipes, toilet cleaning liquids and seat sanitisers, team up with the movie...

Bollywood banks on ICC Champions Trophy 2017 for trailer debuts

SRK chose India-Pak final to launch first mini-trailer of his upcoming movie, Akshay Kumar launched his trailer during India-South Africa match

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

WASH United-Happy mcgarrybowen break stigma surrounding menstruation

‘To bleed without Violence’ went viral with 7.5 million views, in addition to being shared by Bollywood superstar Akshay Kumar in just four days

Tata Motors signs on Akshay Kumar as brand ambassador for its Commercial Vehicles business

The actor will enter this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles, slated for January 2017

Zee Studio's 'Rustom' collects 14.1 crore on day one

The Zee Studio & KriArj entertainment-produced Akshay Kumar-starrer ‘Rustom’ has garnered a box office collection of a whopping 14.11 crore on day one...

Lodha Group ropes in Akshay Kumar and Twinkle Khanna as its new brand ambassadors

As part of a new advertisement campaign, the couple will be seen together for the first time endorsing a real estate project in India

Celebrity endorsements and Pan Masala brands: The debate continues...

Recent reports indicate that the Delhi government has written to Bollywood stars not to endorse pan masala brands as they contain potential cancer cau...

Honda's second inning: All set to spread its "wings"

Honda has launched "Wave 2.0" of its business expansion in the country with its latest ad taglined 'Honda is Honda' which aims to firmly embed Honda's...

Life OK launches Bollywood awards called Life OK NOW Awards

To be held every month, Akshay Kumar is the face of the 1st Life OK NOW Awards. Winners will be selected through a public voting campaign

No more 'Toofani' stunts, India believes in 'Seedhi Baat'

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest...

Relaxo signs Akshay Kumar as brand ambassador for Sparx

Sparx is looking to further intensify its association with the youth TG and highlight its brand sign-off, ‘Add Sparx to your life’

Ad Review: Honda – More a ‘Hero’ ad than a ‘Honda’ one

Honda has launched its first India focused corporate campaign post its split with Hero. Industry experts feel the campaign lacks impact

Honda to build emotional connect with new brand identity

Post split with its long standing partner Hero, Honda has unveiled new corporate identity ‘Sach kar denge sapne’ in line with global tagli...