Pitch CMO Summit 2016: Is the digital medium overrated, experts share their views

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digita...

Print is being used more tactically rather than for brand building: Ajay Kakar

"What the industry needs is people who are passionate about print advertising," finds Ajay Kakar, CMO of Aditya Birla Group Financial Services, who is...

Print is being used more tactically rather than for brand building: Ajay Kakar

"What the industry needs is people who are passionate about print advertising," finds Ajay Kakar, CMO of Aditya Birla Group Financial Services, who is...

Birla Sun Life Insurance launches 'Khud Ko kar Buland' campaign

The campaign helps define the role that a life insurance can play in the life of a person; BSLI urges all to stand tall in the face of uncertainties

Is digital the new darling of the BFSI sector?

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Pratap Bose elected President of Ad Club; Bhaskar Das is Vice President

Other Ad Club office bearers for 2014-15 include Raj Nayak (Secretary), Ajay Kakar (Joint Secretary) and Ravi Rao (Treasurer). Shashi Sinha is the imm...

Facebook vs TV: Slow and steady wins ad spends?

TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertisin...

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direc...

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direc...

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direc...

How to sell anything to a fickle, digital, multi-screen enabled audience; the marketer's view

Ajay Kelkar, COO of Hansa Cequity, Ajay Kakar, CMO, Financial Services, Aditya Birla Group and Marzin Shroff, CEO, Direct Sales & SVP, Marketing, Eure...

What clients want from Goafest this year?

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholehea...

RAPP India adds Aditya Birla Money to its client portfolio

The agency will be responsible for creating go-to-market strategies and digital campaigns for Aditya Birla Money's wealth, broking, real-estate and ot...

Birla Sun Life Insurance's refreshing take on living for today while planning for tomorrow

The new TVC, conceptualised by Taproot India, endearingly captures people's desire to live in the present with the anxiety to secure their futures

Are the radio ads against celebrities justified?

The recent ad on AIR's FM channel is a veiled attack on celebrity endorsers. Is it fair to blame celebrities for products they endorse or should the m...

Efficacy effectiveness and the Effie Awards

Being controversy free, with the USP of creative effectiveness & active client participation seem to have worked in favour of the Effie Awards, which...

Marketers look forward to a more optimistic 2014 after annus horriblis

In 2014, brands are expected to invest in marketing activities with a whole new perspective, and a good example is that of Coca-Cola, which plans to s...

Ad Club elects Pratap Bose as new President

Bose takes the mantle from Shashi Sinha. He officially took charge of his new role post the AGM yesterday afternoon

Taproot India wins creative duties of Birla Sun Life Insurance

Taproot India won Creative Duties of Birla Sun Life Insurance. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. Read on to know about g...

Taproot India wins creative duties of Birla Sun Life Insurance

Taproot India won the account post a multi-agency pitch. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. The incumbent on the account...

What led to the Super Jury's decision?

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

What led to the Super Jury's decision?

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Grabs @Goafest 2013

Ajay Kakar of Aditya Birla Group, KV Sridhar of Leo Burnett & Vipul Thakkar of DDB Mudra South, talk about all things Goafest

Grabs @Goafest 2013

Ajay Kakar of Aditya Birla Group, KV Sridhar of Leo Burnett & Vipul Thakkar of DDB Mudra South, talk about all things Goafest