Reporter’s Diary: A marathon of events, meetings and stories...

As I write my Reporter’s Diary for the first time, my mind helplessly submerges in the exciting journey I have had so far with exchange4media, a...

Mixed reactions to Airtel’s new logo – from a ‘me-too Vodafone’ to a success story

airtel has taken the leap and revamped its logo, and the brand is on media overdrive to drive home the point about its new avatar. But the question is...

The top people and account movements of 2010

People and account movements always get the industry’s attention. And the year 2010 had more than its fair share of high profile and big ticket moveme...

Reporter’s Diary: From Zero to One: As we welcome 2011

The journey from zero to one might have taken 365 days, but in terms of the advertising industry and also on the personal front, the move has been mon...

3G – Engage through experience, not jargons, say experts

In terms of concept and creative, 3G has been highly appreciated by consumers and the industry alike. However, when it comes to the actual technology...

Taproot India works magic with Airtel ‘Friend’ ad

While Airtel officials say this campaign was given as a one-off to Taproot India, Airtel’s latest commercial created by the agency is generating...

Noorings: Coffee with Colvyn...

Anyone paying attention to industry grapevine would definitely hear some passing remark, or a concerted conversation, of how JWT India, specifically D...

Airtel ‘Friend’, Cadbury win over marketers in 2011

Airtel’s Friend campaign, Cadbury’s Shubh Aarambh, Tata Docomo are among the campaigns that impressed marketers in 2011

Gunn Report: India continues as number 14th most awarded country

In most awarded films, Ogilvy’s ‘Train’ for Railways was 16th & JWT’s ‘Endless Goodbye’ for Airtel was 31st. O...

JWT, Taproot, Ogilvy Africa fight for Airtel’s global identity

Airtel has called JWT India, Taproot and Ogilvy Africa to present ideas for its global identity. The pitch is in a nascent stage

Uninor intensifies campaigns post SC verdict

Uninor is leaving no stone unturned and no platform untouched as it goes about reassuring its various stakeholders & customers of continuing its s...

Product of the Year 2012 announces winners

Airtel, Aditya Birla Money, L’Oreal, Godrej, Mahindra, ICICI Pru and VIP were some of the brands that were felicitated for outstanding products...

IPL T20: Nokia, Pepsi & Coke to maintain going in recall

Is IPL getting too cluttered with too many brands? MEC IPL TV Ratings Prediction study single out Nokia, Pepsi and Coca-Cola as brands that will maint...

Airtel extends friendship positioning with latest TVC

The new TVC ‘Jo Mera Hain Wo Tera Hai’ depicts how in today's day and age friends share every thought on social media. It is conceptualise...

2011 was our most profitable year ever: Diwan Arun Nanda

Leaving Airtel & Colgate conversations behind, Adland’s original maverick Arun Nanda has set aggressive targets for Rediffusion YR

How effective is the creative?

Brands can buy awareness but not ‘buzz’, which can only be achieved by investing in creativity

Telecom advtg eye the space “inside a consumer’s head”

ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music

The Ad Club to screen Cannes 2012 winning cases in the Capital region

This is The Ad Club’s first initiative that kick-starts its entry into Delhi/NCR. It will take place on February 14 and 15 in Gurgaon

Delhi HC dismisses injunction petition filed by Colgate against Pepsodent

The development took place yesterday. Much talked about 'Pepsodent Germicheck is 130% better than Colgate' ad to continue to air

One needs to be proud like a navy, but fight like pirates: Agnello Dias

The whole idea of survival in the corporate world today is to imagine that we are starting anew every time, says the Founder & Chief Creative Officer,...

Madison Media continues to hold digital mandate for Airtel

Madison Media continues to handle the digital mandate for Airtel brand and media. The agency, however, does not handle search marketing for Airtel.in

Airtel launches 'The Smartphone Network' ad campaign

In line with brand Airtel's larger positioning around enabling relationships - the campaign's TVC is a contemporary take on the role that smartphones...

Twitter debate heats up over Airtel's Boss ad: Did Airtel go overboard this time?

The new Airtel ad is being piped as "demoralising" and "sexist" and has stirred up a slew of opinions on social networking sites. The ad portrays the...

Sexist or progressive? New Airtel ad creates serious buzz for the brand

While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' cre...