In total 24 companies race for IPL Media Rights

Airtel, BAM Tech, DAZN / Perform Group and Yahoo have now expressed interest in bidding for the IPL media rights making the count of total of 24

TVF partners with Airtel to create internet's first LIVE reality show

The web-reality event will take place from Aug 18–20, featuring Jitendra Kumar, one of TVF’s most popular faces

How has Reliance Jio's entry affected Vodafone, Airtel and Idea?

A look at how Jio has impacted the growth of Airtel, Vodafone and Idea ever since its entry last September

Chandrasekar Radhakrishnan to move to Switzerland in new role within the Nestlé group

Highly placed sources have told exchange4media that Chandrasekar Radhakrishnan, Sr VP & Head of Communications and eCommerce, Nestlé South Asia Region...

Vodafone's elderly couple Vs Airtel's kids: Telecom operators put the cute appeal to test

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Airtel's new brand campaign explains why smartphones are only as smart as the network

Showcases Airtel’s range of products and services that enable a seamless smartphone experience

"It's complicated" between Jio and rivals - Airtel, Vodafone, and Idea

Reliance Jio sends a message of love to bitter rivals Airtel, Idea Cellular and Vodafone India in the midst of a turf war.

Airtel appoints Raj Pudipeddi as CMO & Director - Consumer Business

Pudipeddi will be responsible for driving market share, strengthening the Airtel brand and driving customer centric innovations within the teams

Airtel brings back 'Har Ek Friend Zaroori Hota Hain' campaign to promote new product features

The ‘Har Ek Friend Zaroori Hota Hain’ campaign was first released in 2011 and it was the agency’s first piece of communication made for Airtel

Airtel appoints Sunil Taldar as CEO & Director (DTH)

Taldar will be a member of the Airtel Management Board and report to Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel

Airtel appoints Vani Venkatesh as CEO - Retail

In her new role, she will be responsible for driving Airtel’s retail strategy to deliver a seamless and world-class customer experience across retail...

Will Reliance Jio launch boost India's OTT segment?

With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made head...

Airtel, Vodafone or Idea: Who wins the 4G communication battle?

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can chan...

Customers contribute to Airtel's 'Open Network' initiative, help improve the network

Airtel’s unique network initiative has received positive response from customers, who have shared feedback and suggestions and provided leads for putt...

Airtel partners with Milestone Brandcom to launch OOH campaign across 105 cities

The Open Network initiative is being communicated to consumers through a bold and path-breaking communication mix including a full-fledged OOH Campaig...

BARC Ratings: Patanjali becomes top spender on TV for week 27

Honda which was the top advertiser for the last two weeks has slipped to the third spot with 17,137 insertions

Wireless subscription reaches 447.8 million in rural areas: TRAI

TRAI recently released the Telecom Subscription Data for April16’. As per the data, the total wireless subscriber base increased from 1,033.63 million...

Idea Cellular gives 4G push with 'BiggestSmallChange' campaign

The ad conceptualised by Lowe Lintas highlights the benefits of their 4G service in the commercial, like high-speed, great quality, video calling & li...

Bharti Airtel appoints Ashok Ganapathy as Director, Airtel Business

As Director, Airtel Business, Ganapathy will be responsible for driving the growth of Bharti Airtel’s B2B portfolio that serves top corporations, gove...

ASCI upholds complaints against HUL, Reliance & Tata Motors among others

Out of 80 advertisements against which complaints were upheld, 48 belonged to the Education category, 13 were from the Healthcare category, followed b...

Bharti Airtel Q4 revenues at Rs 24,960 crore, up by 10.1%

Mobile Data revenues now contribute to 23.3% of Mobile India revenues vis-à-vis 17.6% in the corresponding quarter last year

Brands flock to leverage Ujjain Kumbh Mela; FMCG & BFSI take the lead

Brands are trying various innovative marketing approaches to reach out to their customers, with up to 50-60 million footfalls expected at Ujjain Kumbh...