Media fragmentation & proliferation of devices makes consumer behaviour complex: Torrence Boone, Google

Boone, VP Global Agency Sales, Google says that the popularity and rise of digital has resulted in fragmentation of media and proliferation of new dev...

Events and activation industry to cross 10k crore mark by 2021: EY Report

The key drivers for this robust growth are digital activation, sports leagues, rural expansion and government initiatives followed by IPs, personal ev...

The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the bra...

Guest Column: Chatbots and AI are rising as financial assistants

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 bil...

Marketing has become far more challenging in a multi-channel, multi screen world: Matt Brocklehurst, Google

The programmatic base is comparatively small In India but it is surely growing at an exponential rate, Matt Brocklehurst, Programmatic & Platforms Mar...

Gartner identifies three megatrends that will drive digital business into the next decade

artificial intelligence (AI) everywhere, transparently immersive experiences and digital platforms are the trends that will provide unrivalled intelli...

Guest Column: Marketing outreach through mobile traffic is the need of the hour: Rohit K Singh, VP, AppsDiscover Technologies

Marketers should be aware of the new tools like geo-mapping, QR codes, AR and use it to their advantage on not just mobile phones and tablets but also...

India is a potential AI market: John Gallagher, IBM Global Head-Performance & Programmatic Marketing

Traditional outbound marketing campaigns are increasingly becoming far less effective at winning and retaining customers than they once did, especiall...

AI adoption driving revenue growth for businesses: Infosys study

AI Maturity Index reveals that early adopters are already reaping the rewards and expect a 39 per cent revenue rise by 2020; 80 per cent of AI adopter...

Vidooly launches patent pending AI platform to help create more viral content

AI platform will recommend best content creation strategies and techniques to YouTubers and other social media content creators

PHD launches book on impact of Artificial Intelligence on marketing

The impact of AI will result in a radical reorganisation of advertising and marketing, says Mike Cooper