Boon for "performance promising" digital medium

The digital medium saw funds increasingly getting diverted for advertising as marketers sought a cost effective solution

Voice technologies will change the way we interact with the internet: Norm Johnston

The digital world of the future will scarcely resemble the world today and the challenge will bring many opportunities, says Norm Johnston, Global CEO...

Palmolive shaving cream and Boost ads were really important for me: Kapil Dev

The legendary Kapil Dev on how sports has evolved over the years and its role in marketing today

India mobile ad spend to grow by 85% in 2017, estimates e-marketer

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast

Mindshare swept Maddies in 2016, who will it be this year?

A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher...

MAS'17: Mobile adex to eclipse OOH + Radio by 2020

Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cen...

Mobile Ad Spend report to be unveiled at Maddies'17

exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sid...

Ask The Doctor with Sandeep Goyal

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

Media Heads expect 2017 Adex growth to be restricted at 10%; lowest In five years

Media agency heads we spoke with said Indian Adex growth would be lower than expected due to the introduction of new policies like demonetisation and...

With two million advertisers onboard Instagram, experts call it an ideal platform

As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

Ask the doctor with Sandeep Goyal!

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

Healthy Onam ad spends spell hope for Navratri and Diwali

The Kerala advertising industry saw an increase of 10% in the overall festive ad spend this year

Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countrie...

Oman Tourism launches global advertising campaign

The campaign will utilize national media channels such as TV, paid search, online display, key digital sponsorships, social media platforms and online...

Twitter introduces more than 35 premium video content partnerships in APAC

Indian users will be able to view content from The Ashes, ICC matches, Fox Sports Asia, Network18 and Filmfare games to name a few

LinkedIn launches native advertising network

This new initiative is aimed at advertisers who want to expand their reach beyond LinkedIn newsfeed

Former Dentsu India chief to answer queries on e4m's 'Ask The Doctor'

Get your professional doubts cleared by an industry expert in our new section

ICMA 2017: The story is everything: Gaurav Jeet Singh, HUL

The Head (Media) of South Asia at HUL shared his thoughts on the importance of generating a great content creation process

Airtel Wynk Music partners exclusively with InMobi for display ad monetization

Airtel Wynk Music intends to deliver a non-intrusive and high-quality user experience through this strategic alliance with InMobi

FCB's Worldwide CEO Carter Murray to speak at the e4m Conclave

He will be among a galaxy of speakers at the 17th edition of exchange4media’s flagship event.

OOH sector hoping for festive cheer

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that i...

Creating consumer value addition should be your endgame: Rama Bijapurkar

Rama Bijapurkar, one of India’s most well-known management and marketing consultants, says that creating consumer value should be the holy grail for o...

Radio hoping for festive cheer after disappointing H1'2017

Most private FM players have seen drop in revenue in the opening quarters of 2017 due to various government policies including GST, RERA and more. Yet...