It is imperative to have a b'cast industry that is successful & viable: Hemant Bakshi

B’casters are facing many challenges; it is up to advertisers & agencies to join hands with them to find answers, says the ED, Home & Personal Care, H...

Advertisers, agencies and channels face demonetisation blues

Advertisers, agencies and channels are feeling the pinch of demonetisation as several advertisers have started sending cancellations to channels on ex...

Prime Time Awards: 2017 is going to be the biggest year ever for media measurement in the country: C V L Srinivas

At the third edition of the exchange4media Prime Time Awards, C V L Srinivas, CEO of GroupM, South Asia, forecasted trends of 2017 and the opportuniti...

ICC CWC’11: And the winner is… the advertisers too

It was a dream run not just for the jubilant Team India at the ICC Cricket World Cup 2011. Advertisers too rode the euphoria wave and reaped rich divi...

Combined presence of UFO Moviez and Qube could benefit advertisers and brands; CMO UFO

The technological strength of the combined entity will deliver value across the value chain, says Siddharth Bhardwaj, CMO – Head of Enterprise Sales,...

Facebook to announce new ways to help advertisers find their most valuable customers

To help businesses reach these valuable people, Facebook is launching a new product: App Event Optimization. This helps businesses maximize long term...

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Videotap to launch India's first dynamic personalized interactive VOD platform

The platform aims to be a smart video ecosystem for publishers, advertisers and enterprises

Newspapers to up ad rates; move counter-productive - experts

Ad rates have crossed pre-recession figures since last Diwali, and with the start of the new financial year, newspaper publishers may increase ad rate...

Guest Column: Why the OneIndia initiative will be a success?

Suresh Srinivasan, VP, Sales & Marketing, The Hindu lists the various reasons that make the alliance formed by some of the leading print media players...

Can OneIndia live up to advertisers' expectations?

Advertisers feel that the platform is a great initiative and will help them expand their footprint. With cost advantage being offered, this alliance h...

"OneIndia-like platform will firm up sales teams of regional print players"

Media observers feel that regional print players should go ahead with such an initiative, but the pricing of the rates package should be considered ca...

Print ad war: HT, TOI up the ante, move to video bashing to claim No. 1 spot

Both the giants are leaving no stone unturned to take down each other, and are releasing videos slamming each other to grab advertiser eyeballs

IPL sponsors may take a cue from Nike - Tiger Woods reunion

When Nike can come back with Tiger Woods after the controversy, IPL sponsors may make a far less effort in renouncing (if they do) & accepting IPL all...

CPRP or CPT? Industry stakeholders divided

A consensus is yet to evolve between advertisers, media agencies and broadcasters as to what would be the final parameter to justify spends

ABP pulls out of TAM, even as advertisers remain firm on ratings

ABP's move comes after reports of some b'casters withdrawing their decision to unsubscribe from TAM. Meanwhile, advertisers are pushing for ratings to...

Broadcaster-advertiser face-off perils industry growth

With the imminent implementation of the 10+2 ad cap, carriage fees and now, advertisers pulling out ads, broadcasters are looking at significant loss...

It is time for b'casters to focus on customer delight: Ashok Venkatramani

The CEO of ABP News talks about the importance of collaborative working between b'casters, agencies and advertisers, and the need to be innovative in...

10+2 ad cap: B'casters might resort to frugal techniques of inventory booking

The Sun TV model of sourcing part of the ad inventory through content partners has hurt their revenues. In case national b'casters hike their inventor...

Zee Classic does a programming rejig; ropes in Arjun Kapoor as its ambassador

From October 3 Zee Classic revamped its programming strategy which includes a dedicated timeslot to each decade of Hindi Cinema. To reinstate it, the...