Guest Column: Digital Ad Fraud, the biggest threat for marketers today: Sachin Uppal, CMO, Play Games24x7

Bot-driven traffic, pixel stuffing and other such tricks are outright fraud and make less than 50% of all online ads seen by a real human

How susceptible are Indian brands to digital fraud?

Recent studies by industry bodies have brought to light the high prevalence of fraud in online advertising. As a developing digital ad market, are Ind...

Are Indian advertisers ready to combat Methbot?

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network...

5 ad tech trends to look out for in 2017: Siddharth Gupta, Chief Business Officer, GreedyGame

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2...

Ad Fraud in India could cost marketers USD 350 million

Mobile ad fraud in India is 2.4 times higher than the rest of the world

Digital ad fraud-the next big organised crime?

The need for transparency and protection for online advertising has never been more important than it is now

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week