Eliminate policy paralysis in FM sector, implore FM players to the new govt

With the change in the centre, private FM operators are hopeful that many long-standing roadblocks, including the Phase III migration, will be resolve...

MAS'17: Mobile adex to eclipse OOH + Radio by 2020

Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cen...

Idea behind #TweetToTheTop was to help media agencies use our platform better: Simon Brockman, Head of Global Agencies, APAC, Twitter

Twitter kicked off its new media agency programme #TweetToTheTop in India on Monday. We caught up with Simon Brockman, Head of Global Agencies, Asia P...

Digital ad fraud-the next big organised crime?

The need for transparency and protection for online advertising has never been more important than it is now

Online video is a long game: Nickhil Jakatdar

Despite the intense completion in the OTT space, online video platform Vuclip feels that it has got its business model right, which will enable it to...

New Criteo tool promises average 20-30% higher publisher revenue

Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers d...

Can Surewaves' TV programmatic platform, Skynet, revolutionize how ads are sold on TV?

Surewaves is betting on its new TV programmatic platform, Skynet, and sees its expanding to other geographies starting in June

Programmatic advertising to reach 25% adoption by 2020: Report

The Adobe Digital Insights report further states that the majority of consumers in India find online ads more relevant and appealing than those on oth...

What is eating Facebook Instant Articles?

Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, f...

Media plans are fake approximations of a person's life: Sanjay Nazerali, Chief Strategy Officer, Carat Global

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conve...

Creative and metrics key for InMobi as it ramps up focus on video ads

The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its re...

Staring at possible $750 million loss, Google brings in third party help

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

The focus will now be on content solutions rather than media solutions: Michael Kahn, CEO, Performics Worldwide

Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. In an interview to exchange4media, Kahn spoke on the changing nature of performance...

Are Indian advertisers ready to combat Methbot?

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network...

New Indian railway marketing and branding tender expected in April

The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and sta...

The winners will be those who bring the brand to the centre of the communication: Gordon Bowen

Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the a...

Facebook bullish about India's potential as recruiting ground for FMP

A Facebook initiative designed to help marketers face a number of challenges in digital marketing, not just on Facebook, but across digital channels.

High reserve price irks operators as second batch of Phase III radio auctions begin

Auction of second batch of Phase III frequencies, which began on Tuesday, has seen a muted response by the radio sector with many large operators not...

DAVP rates for radio advertising likely to be revised

The Directorate of Advertising & Visual Publicity (DAVP) has issued an advisory for fresh empanelment and is seeking suggestions from radio operators...

Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM

In a chat, Radio City 91.1 FM CEO Abraham Thomas talks about the brand’s future plans, the importance of being future ready and the changing radio ad...

E-commerce adex lags in H1'16 as sector sees consolidation

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to...

Facebook vs adblockers: Why Facebook is looking to protect its $900 million+ desktop ad market?

As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex

What does the passing of the GST bill mean for the media & entertainment industry?

That India has finally come under a common tax regime is obviously something to cheer. Or is it? We spoke to analysts to try and find out