BARC optimistic about future and timely commencement

With processes of deployment getting in place, the agency seems affirmatively positive. However, the funding aspect of the agency, according to source...

We're looking forward to stability in the industry now: NP Singh

The CEO of MSM Group also expects affirmative decision making from the new Government on digitisation & TV ratings, and a clear and robust mechanism i...

IPL7: Reach of tournament has expanded, say marketers

Although the opening match TVR of IPL (3.7) could be matched only once after that till May 10, marketers are confident that the viewership will see a...

Average inventory costs on counting day higher in value than regular IPL matches

Industry experts believe that news channels in the last 15 days have earned more than what they earn in two months on a regular basis

IPL 7: Starsports.com eyes significant revenues as brands pump in money

Title sponsor HUL & associate sponsors ITC, Reckitt Benckiser, Amazon, Bridgestone & Toyota have laid serious money on the digital medium of IPL this...

IPL 7: Competing brands engage in spot buys

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be whe...

Poll coverage on TV: Modi-centric, say observers; neutral & unbiased, say b'casters

While media observers allege that the election coverage this year on TV is personality driven & studio bound, news channels feel that only relevant ne...

Why Star and Zee dissolved MediaPro?

Apart from regulatory guidelines, STAR India's heavy investments into the sports genre may have been an important factor in the split, indicate indust...

IPL 7: Starsports.com and Set Max to compete for ad sales

The digital broadcaster has slots for 2 co-sponsors & 4 associate sponsors during the live streaming of IPL this year. Reach & bandwidth though contin...

IPL: Delhi and Punjab franchises facing the heat on ground?

Marketers feel that franchises are more desperate this year & the ones that are keeping deals to the last minute might suffer more. Delhi & Punjab are...

Brand owners edgy as SC observations add to IPL credibility crisis

With the Supreme Court asking BCCI Chairman N Srinivasan to step down for a transparent and fair probe, will the implications affect marketing tractio...

IPL to compete with T20 WC and elections for ad money

The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but e...

We are aggressively building Ten Sports in the digital space: Rajesh Sethi

The CEO of Ten Sports believes that digital is where the future lies and that apart from acquisitions, user engagement plays a key role in getting vie...

Sony TV's 5-10% revenue drop has not affected our overall revenues: Rohit Gupta

Over the last two months, Sony TV has suffered some loss in revenues, but this will not affect the overall MSM revenues, says Rohit Gupta, President,...

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madiso...

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madiso...

Highest TVTs: What worked for Star Plus?

As per data sourced from TAM subscribers, the channel has recorded 728 million TVTs & 708 million TVTs for Weeks 6 & 7 of 2014, respectively. Is it be...

Innovation determines success in unconventional media, say experts

According to industry experts, every medium has a different kind of traction for a different industry and marketers need to think beyond regular model...

We're looking at consumption on devices beyond TV in a big way: Sanjay Gupta

The STAR India COO speaks about joining hands with Vodafone to create Vodafone Sports and adds that the core of the partnership is content and its con...

DAS: What is happening at the grassroots?

Oversupply of set top boxes, authenticity of CAFs, and revenue sharing model and concealing last mile consumer by LCOs are issues that are still hampe...

We are offering differentiated specialised content: Aditya Swamy

The EVP & Business Head of MTV speaks about the latest offering, Pepsi MTV Indies, monetisation & marketing plans, and the strategy behind launching t...

GECs gear up for the trio of big events - IPL, general elections & FIFA

GECs offer better value deals to advertisers during IPL. But this year, due to the Lok Sabha polls, audiences & advertisers will be more fragmented. M...

IPL-7 – Keep the tournament transparent, say marketers

Marketers have welcomed the initiatives taken by BCCI to make the tournament more transparent. However, most are adopting a wait and watch policy as f...

ZEE ad revenues grow 34 pc in a slowdown year

In addition to increased spends from sectors such as consumer durables, e-comm & mobile, Sony's slide also helped ZEE eat into the market share. New c...