Flashback 2014: 2014 saw consolidation in the digital marketing agency space

In conversation with exchange4media, Pradeep Chopra, CEO, Digital Vidya, a digital marketing training company talks about the emerging trends that he...

Are brands too dependent on celebrity quotient on social?

While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digi...

Gamification: Play it right

Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising t...

Paid & owned digital media more sustainable than social

While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say...

Can you beat the Harlem Shake?

The use of the Harlem Shake trend to reach out to TG might be tricky. Experts suggest brands try to better the video, along with few other tips…

Myntra celebrates one million likes with FB app

To mark the occasion, Myntra gave users an opportunity to win gift vouchers by being part of the ‘Happy Million Wall’

Why cross platform strategy works for digital mktg?

Cross platform digital programmes aim at synergising strengths of different digital media to create strong brand recall value

My Favourite RJ: Sriram

Sririam keeps it simple and portrays things the way they are, says Vineet Gupta, Managing Director, 22Feet

Fastrack’s online activity creates buzz for new watches

While creativity and technology will continue to be the focus areas for Brand Fastrack, 2012 will also see more emphasis on the mobile space

CCD celebrates Facebook landmark with fans today

Within just one year CCD has crossed one million fans on Facebook, and is commemorating the occasion with a unique nationwide celebration on November...

Reporter's Diary: That one phone call which can make or 'break'

As correspondent Sai Prasanna learns to steer her way through stories, meetings, deadlines and balancing professional and personal life, she makes out...

Obit: Steve Jobs – The legend will live on...

Steven Paul Jobs – For being the control freak that you were. For changing the world the way you did. For inspiring millions of us like nobody e...

Heineken’s digital duties assigned to 22feet

Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner,...