http://www.exchange4media.com Advertising, Marketing, Media News! en-us http://www.exchange4media.com/e4m/images/e4m_logo.gif http://www.exchange4media.com 88 31 Wed, 23 Nov 2011 22:47:18 GMT noorw@exchange4media.com (Noor Fathima Warsia) http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=45&news_id=44303&pict=1&tag=36797 The electronic major is said to be reviewing the creative duties of its entire portfolio. At least four agencies – Dentsu India, Percept, Contract and Lowe Lintas – apart from the incumbent JWT India, are participating in the pitch. Wed, 23 Nov 2011 22:47:18 GMT noorw@exchange4media.com (Noor Fathima Warsia) http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=44307&pict=2&tag=36801 On the back of a strong third quarter, where India has grown by 19 per cent, IPG’s Michael I. Roth is bullish on the future of the holding company in India. IPG’s way forward would be to build on its agencies here. As Roth says, “it does not need to do a ‘Mudra’” Wed, 23 Nov 2011 22:47:18 GMT noorw@exchange4media.com (Noor Fathima Warsia) http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=45&news_id=44306&pict=3&tag=36800 The agency has bagged Sulekha.com and Chateau d’Ax from Style Spa Furniture, adding a total of Rs 25-30 crore to its Chennai operations. Wed, 23 Nov 2011 22:47:18 GMT editor@exchange4media.com (Suraj Ramnath) http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=3&news_id=44297&pict=4&tag=36791 Ormax Media’s research reveals that out of the 20 brands associated with Ra. One, only Sony PlayStation, Cinthol, McDonald’s and Sahara Force India F1 were recalled by the people. Wed, 23 Nov 2011 22:47:18 GMT content@exchange4media.com (exchange4media News Service) http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=44304&pict=5&tag=36798 Both Madhukar Kamath and Sandeep Goyal, two of the eight nominees of IMPACT Person of the Year 2011, express their views on being nominated this year... Wed, 23 Nov 2011 22:47:18 GMT editor@exchange4media.com (Shenaz Bapooji) http://www.exchange4media.com/e4m/izone1/izone_fullstory.asp?section_id=4&news_id=44291&tag=36785&pict=6 Shenaz Bapooji, Meridian Communications, writes about how digital is influencing the way people think and function and how the medium can be exploited from a brand building perspective. Wed, 23 Nov 2011 22:47:18 GMT editor@exchange4media.com (Sai Prasanna) http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=3&news_id=44299&pict=7&tag=36793 Speaking at the Pitch CMO Summit 2011, Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, stressed on the need of co-creation for bands to be a success Wed, 23 Nov 2011 22:47:18 GMT editor@exchange4media.com (Sai Prasanna) http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=3&news_id=44298&pict=8&tag=36792 Delivering his keynote address at the Bangalore leg of the three-city Pitch CMO Summit, Neeraj Chandra, COO, Britannia Industries, talked about innovation to build brands and businesses. Wed, 23 Nov 2011 22:47:18 GMT editor@exchange4media.com (Sai Prasanna) http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=3&news_id=44300&pict=9&tag=36794 Speaking at the Bangalore leg of the Pitch CMO Summit 2011, Shailendra Katyal of Lenovo took the audience through the history of the brand and its journey in becoming India’s one the largest technology brands. Wed, 23 Nov 2011 22:47:18 GMT content@exchange4media.com (exchange4media News Service) http://www.exchange4media.com/peoplemovement/movement_fullstory.asp?section_id=23&news_id=44292&tag=36786&pict=10 Cyrus P Mistry, who has been appointed Deputy Chairman, will work with Ratan N Tata over the next year and take over from him when Tata retires in December 2012. Wed, 23 Nov 2011 22:47:18 GMT editor@exchange4media.com (Colvyn Harris) http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=44294&pict=11&tag=36788 Colvyn Harris, CEO, JWT India, writes about the seven glorious years of looking at life in one’s mind’s eye, capturing, innovating, creating ideas that charm and persuade consumers... Wed, 23 Nov 2011 22:47:18 GMT editor@exchange4media.com (Anand Halve) http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=44293&pict=12&tag=36787 The principles that help build strong brands ensure mutual benefit to customer and client. Anand Halve, Co-founder, Chlorophyll Brand & Communications Consultancy, states seven hypothetical customer statements that help in ensuring this mutuality. Wed, 23 Nov 2011 22:47:18 GMT content@exchange4media.com (exchange4media News Service) http://www.exchange4media.com/PR/PRNews.asp?section_id=9&news_id=44296&tag=36790&pict=13 LinOpinion will partner with Polaris India to develop the best communications route to assist the off-road vehicles company’s foray into the Indian market. Wed, 23 Nov 2011 22:47:18 GMT editor@exchange4media.com (Suraj Ramnath) http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=44305&pict=14&tag=36799 The ad that certainly gets a smile on the viewers face has been made to play with people’s fantasy which conveys the message that they could get intimate anywhere. Wed, 23 Nov 2011 22:47:18 GMT content@exchange4media.com (exchange4media News Service) http://www.exchange4media.com/e4m/izone1/izone_fullstory.asp?section_id=4&news_id=44295&tag=36789&pict=15 Ketchum Sampark Digital will offer interactive strategy, web design, video production and multimedia development to help companies build engagement with their TG on digital media. Wed, 23 Nov 2011 22:47:18 GMT content@exchange4media.com (exchange4media News Service) http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=44302&pict=16&tag=36796 FedEx’s latest campaign, titled ‘Connect your Business to a Changing World’, gives business leaders around the globe access to useful and unique content about the trends that are impacting businesses and economies worldwide. Wed, 23 Nov 2011 22:47:18 GMT content@exchange4media.com (exchange4media News Service) http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=44301&pict=17&tag=36795 Bajaj Allianz’s latest campaign features real life protagonists sharing real life learnings in the warm glow of intimate and endearingly dramatised situations.