Ashish Bhasin, Chairman, India and CEO, South East Asia, Aegis Group, talks about the significant trends of 2013 in an exclusive video report to exchange4media.
Bhasin believes that 2013 will always be remembered as the year that was the tipping point for digital. “Because the market environment was tough, this was the first time that above the line advertising came under pressure and the value of below the line, through the line, digital and out of home increased. The ratio of above the line and below the line is going to change in favour of below the line,” he observed.
According to Bhasin, 2013 has also been the year of consolidation, wherein Publicis and Omnicom announced their intentions of coming together and the Dentsu Aegis merger took place. “There have been a lot of consolidatory moves, going forward this trend will only continue. Particularly in the television industry, you will see a lot of consolidation now in the media owner’s side,” he concluded.
To know more watch the video…