With the falling GDP, rising prices and depreciating Rupee, the year 2013 was tough for several sectors of the economy. Marketers lowered their growth targets and slashed budgets to overcome crisis. Many ad agencies faced the heat, but there were some agencies that witnessed a profitable year.
Dentsu India considers 2013 to be a good year as the agency reported 60 per cent growth over the previous year. The Dentsu India Group also acquired 80 per cent stake in Webchutney, one of India’s leading digital agencies, taking a big leap forward by strengthening its digital capabilities with this acquisition. With this deal, Dentsu bought Capital18’s stake in the agency. It will be interesting to see how the agency adopts an integrated approach and delivers the best possible solution for brands.
Meanwhile, the Southern network of Dentsu kicked in with important business wins such as MRF, TVS and a few others. In the North, Dentsu won the creative mandate for Akzo Nobel and Toshiba.
Rohit Ohri, Executive Chairman, Dentsu India Group and Soumitra Karnik, National Creative Director, Dentsu India Group talk about how the year has been for the agency in terms of major acquisitions, business wins, good campaigns and the challenges faced.
Watch the video to know more…