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Sports does well, garners 3.46 pc genre share in 2011
Star Cricket dominated the sports genre in 2011, which saw a high level of viewership courtesy the World Cup, but second half of the year was static
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Food & lifestyle genre on growth path in 2011
Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content
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Hindi GECs lose sheen; growth for movies in 2011
2011 saw channels from different genres going for re-branding and re-launching. TAM data shows the how the year has gone for different genres.
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Independent thinking in 2011's ad biz
2011 will be remembered as the year when ‘the Kolaveri Di effect’ and ‘Annagiri’ showed the ad industry several new ways to engage people
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2011 – And ‘all izz well’ with advertising
The biggest event of 2011, according to KV ‘Pops’ Sridhar, NCD, Leo Burnett, was the resurgence of creative entrepreneurship
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No achievement in 2011: Madhukar Sabnavis
After two decades of great buoyancy and optimism, 2011 was static, feels Madhukar Sabnavis, Country Head- Discovery and Planning, O&M India
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Laying a fertile ground for radio in 2012
2011 is being hailed as a landmark year for radio, with the announcement of Phase III, among other things. But will it spur listenership and revenues?
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2011 - A year of growth for radio?
Prashant Panday, CEO, Radio Mirchi, ponders on the slowdown in radio & forecasts the role that 2012 will play for the industry
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2011: Of expanding listenership & underperforming radio biz
Apurva Purohit, CEO, Radio City, points out that the time for the industry to work together is here
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Online engagement to reach new levels in 2012
With his razor-sharp views on digital, Hari V Krishnan, Country Manager, LinkedIn India, sets the tone of the future in this medium
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2011 – When marketing broke the mould
2011 will be known as a year that broke convention and challenged paradigms - from innovative products, tactical pricing, and up-selling distribution
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Top 5 digital brand campaigns of 2011
Zafar Rais, Founder & CEO, MindShift Interactive, lists the top five digital brand campaigns that made a mark in 2011
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2011 – when HD came to the rescue
For Kaushik Roy, Reliance Industries Ltd, 2011 was a year of excess in advertising on all platforms, but thanks to HD, he is a wiser man
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Social media firming its place in the marketing mix
Sony Playstation’s Atindriya Bose weighs the challenges of social media marketing routes and growing relevance of a retailing experience
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The connecting dots for OOH industry are now visible
A look back at the 2011 calendar to know more about the agents of change that opened up the OOH industry to advertising opportunities.
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OOH in 2011 – Still driven by perceptions
The OOH industry in India is still driven by perceptions rather than capabilities, feels Kinetic’s Rajul Kulshreshtha as he takes stock of the industry in 2011.
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Innovation, customisation to drive OOH growth in India
Doing a roundup of the OOH industry in 2011, Ishan Raina, CEO, OOH Media, states that this industry is slated to grow 4-5 per cent in the next two years.
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Digital world is here to stay
Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment Pvt. Ltd comments on the highlights that stood out for the digital advertiser last year.
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Flipkart’s take on why 2011 was a landmark year for digital
Sachin Bansal, Co-founder & CEO, Flipkart expounds key highlights for the digital industry in the previous year and what it means for the future
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Digital developments that defined 2011
e4m takes a look back at the landmark developments and events that shaped the digital industry in 2011 as part of the special reports under Rewind 2011.
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