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REWIND 2011


Sports does well, garners 3.46 pc genre share in 2011

Star Cricket dominated the sports genre in 2011, which saw a high level of viewership courtesy the World Cup, but second half of the year was static


Food & lifestyle genre on growth path in 2011

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content


Hindi GECs lose sheen; growth for movies in 2011

2011 saw channels from different genres going for re-branding and re-launching. TAM data shows the how the year has gone for different genres.


Independent thinking in 2011's ad biz

2011 will be remembered as the year when ‘the Kolaveri Di effect’ and ‘Annagiri’ showed the ad industry several new ways to engage people


2011 – And ‘all izz well’ with advertising

The biggest event of 2011, according to KV ‘Pops’ Sridhar, NCD, Leo Burnett, was the resurgence of creative entrepreneurship


No achievement in 2011: Madhukar Sabnavis

After two decades of great buoyancy and optimism, 2011 was static, feels Madhukar Sabnavis, Country Head- Discovery and Planning, O&M India


Laying a fertile ground for radio in 2012

2011 is being hailed as a landmark year for radio, with the announcement of Phase III, among other things. But will it spur listenership and revenues?


2011 - A year of growth for radio?

Prashant Panday, CEO, Radio Mirchi, ponders on the slowdown in radio & forecasts the role that 2012 will play for the industry


2011: Of expanding listenership & underperforming radio biz

Apurva Purohit, CEO, Radio City, points out that the time for the industry to work together is here


Online engagement to reach new levels in 2012

With his razor-sharp views on digital, Hari V Krishnan, Country Manager, LinkedIn India, sets the tone of the future in this medium


2011 – When marketing broke the mould

2011 will be known as a year that broke convention and challenged paradigms - from innovative products, tactical pricing, and up-selling distribution


Top 5 digital brand campaigns of 2011

Zafar Rais, Founder & CEO, MindShift Interactive, lists the top five digital brand campaigns that made a mark in 2011


2011 – when HD came to the rescue

For Kaushik Roy, Reliance Industries Ltd, 2011 was a year of excess in advertising on all platforms, but thanks to HD, he is a wiser man


Social media firming its place in the marketing mix

Sony Playstation’s Atindriya Bose weighs the challenges of social media marketing routes and growing relevance of a retailing experience


The connecting dots for OOH industry are now visible

A look back at the 2011 calendar to know more about the agents of change that opened up the OOH industry to advertising opportunities.


OOH in 2011 – Still driven by perceptions

The OOH industry in India is still driven by perceptions rather than capabilities, feels Kinetic’s Rajul Kulshreshtha as he takes stock of the industry in 2011.


Innovation, customisation to drive OOH growth in India

Doing a roundup of the OOH industry in 2011, Ishan Raina, CEO, OOH Media, states that this industry is slated to grow 4-5 per cent in the next two years.


Digital world is here to stay

Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment Pvt. Ltd comments on the highlights that stood out for the digital advertiser last year.


Flipkart’s take on why 2011 was a landmark year for digital

Sachin Bansal, Co-founder & CEO, Flipkart expounds key highlights for the digital industry in the previous year and what it means for the future


Digital developments that defined 2011

e4m takes a look back at the landmark developments and events that shaped the digital industry in 2011 as part of the special reports under Rewind 2011.