Rewind 2010: New launches, controversial tapes, CWG – what a year it was for print!

exchange4media takes a month by month look at the major developments in the Indian print media industry in the year gone as part of the Rewind 2010 special coverage. more...

Taking stock of the past, present and future…

exchange4media gets Uday Shankar, Jasmin Sohrabji, R Gowthaman, Anup Jain, CVS Sharma, Annie Rickard, and Mukesh Gupta to share the major developments of the decade gone. WSJ’s Christine Brendle shares how they got people paying for content online. Read on… more...

Regulations in outdoor industry: Bane or boon? - Mukesh Gupta, Graphisads

Mukesh Gupta, MD, Graphisads and General Secretary, Delhi Outdoor Advertisers Association highlights some key issues that adversely affect the OOH industry in exchange4media’s Rewind 2010 special coverage. more...

Future perfect for OOH in India - Annie Rickard, Posterscope Worldwide

Annie Rickard, President, Posterscope Worldwide, charts out the factors that are favourable for growth of the OOH industry in India in exchange4media’s Rewind 2010 special coverage. more...

Paying for content online - Christine Brendle

“Would you pay for essential news?” lessons from WSJ by Christine Brendle, Publisher of The Wall Street Journal Asia and Managing Director, Dow Jones & Co, Asia Pacific, in exchange4media’s Rewind 2010 special coverage. more...

A Report Card of Regional Newspapers

The year 2010 saw a re-ignition of sorts for newspapers. Regional papers dreamt big, a trend that will definitely continue in 2011. more...

Social media - What does it mean for marketers? - Anup Jain

Anup Jain, Director – Marketing, Pizza Hut, takes an exhaustive look at how social media can be leveraged for gaining an edge over the competition in exchange4media’s Rewind 2010 special coverage. more...

Social media – Find the right experiences - CVS Sharma

Most brands have not leveraged social media enough. Creating the right experience online and offline will be critical, says CVS Sharma Director, Arc Worldwide India, in exchange4media’s Rewind 2010 special coverage. more...

Inconsistent years, consistent decades! - Jasmin Sohrabji

Jasmin Sohrabji, CEO, Omnicom Media Group, turns clairvoyant as she takes a look at what the media scene would be like in this new decade, as part of exchange4media’s Rewind 2010 special coverage. more...

A decade of collaboration ahead – R Gowthaman

The next 10 years will be driven on the back of collaboration and a much stronger investment on insights, where we move forward from living on just industry based research reports to customised category specific knowledge, says Mindshare’s R Gowthaman in exchange4media’s Rewind 2010 special coverage. more...

Uday Shankar, CEO, STAR India & President IBF on the decade gone

In exchange4media’s Rewind 2010 special, Uday Shankar, CEO, STAR India and President, Indian Broadcasting Foundation, speaks on the less talked about highlights of the year, and the decade gone... more...

Brand campaigns, revamp, strategic ties... GECs see it all

Channels in all genres witnessed much activity in 2010. In this Rewind 2010 special, exchange4media presents the report card of the major channels across genres and the various initiatives undertaken by them in the year gone. more...

Growth of news channels since 2000

exchange4media Group in association with TAM Media Research brings the growth in the total number of news channels from 2000 to 2010 as part of the Rewind 2010 special coverage. more...

The story of Recession… Recovery… Renaissance

exchange4media presents a special coverage on the major developments of 2010. We have Prasoon Joshi, R Balki, Trevor Beattie, Kapil Kapoor and more writing exclusively for us. TAM Media Research has shared some insightful and interesting data on how Indian television performed in the year gone. Read on… more...

Share of channel genres at all India level

exchange4media Group in association with TAM Media Research brings the share of channel genres on India television as part of the ‘Rewind 2010’ special coverage. The data is for the period January-December 18, 2010. more...

The big objective for the broadcast industry is to achieve critical mass urgently - Sameer Nair, CEO, Turner General Entertainment Network

Technology, design and entertainment – three things that Sameer Nair, CEO, Turner General Entertainment Network, believes drive the growth of any business. For Nair, technology will be the game changer for the media industry. more...

When Hindi GECs dared to step out of set parameters...

The Hindi general entertainment genre witnessed more than its share of excitement in 2010. exchange4media takes a look at the new age marketing strategies, content innovations, experimentation with time bands and rebrandings undertaken in the year gone... more...

Creativity is a very old way to judge advertising, says R Balki

R Balki, Chairman & Chief Creative Officer, Lowe Lintas, writes about creativity, effectiveness in advertising and why Lowe Lintas participates in the Effies, in this special Rewind 2010 guest article. more...

Prasoon Joshi on awards, advertising perception & brand building

In this special Rewind 2010 guest article Prasoon Joshi shares his views on when awards gain significance, media coverage, advertising perception, brand building and more… more...

The 25 most viewed ads of 2010

exchange4media Group, in association with AdEx India, a division of TAM Media Research, brings the 25 most viewed ads of 2010 as part of the ‘Rewind 2010’ special coverage. The data is for the period January-November 2010. more...

10 out of 10 – The 10 best TV ads of 2010

The year 2010 saw Indian creative minds showcase a bewildering array of work that endured and stood out among the plethora of ads. exchange4media presents the 10 best TV ads of 2010 as part of the Rewind 2010 special coverage. more...

Trevor Beattie on the ‘New Normal’, open brief & Pat Burns in India

Trevor Beattie, Founding Partner, BMB, speaks about the ‘New Normal’, agency-client relationship, and Pat Burns as Creative Head at BMB Madison in an exclusive interview as part of exchange4media’s Rewind 2010 special. more...

Bringing about a business renaissance: VivaKi’s Rishad Tobaccowala

As we enter 2011, businesses are looking forward to a renaissance and the marketing landscape will be driven by four key trends – mobility, retail renaissance, purpose driven marketing, paid, owned, earned media, says VivaKi’s Rishad Tobaccowala. more...

2011 is the start of a wonderful decade for India: Kapil Kapoor, Global COO, Timex Group

Kapil Kapoor, Global COO, Timex Group is quite upbeat about the New Year as he speaks about the lessons learnt from the global slowdown and chalks out the growth path of the industry, which is definitely emerging stronger after the beating it took for about two years. more...

The top categories in TV, print and radio

exchange4media Group, in association with AdEx India, a division of TAM Media Research, brings the top categories of 2010 in television, print and radio as part of the ‘Rewind 2010’ special coverage. The data is for the period January-November 2010. more...

As an eventful year/ decade closes, and another begins...

Looking ahead is always a wonderful thing, but glancing at the rear-view mirror helps in staying on course. The exchange4media Group’s year-ender, ‘Rewind 2010’, encapsulates the big highlights of 2010 and brings out expert opinions on what lies ahead. more...

Marico’s Saugata Gupta on the year gone & trends ahead

How does a Chief Executive view the marketing function and the advertising domain in India? Saugata Gupta, CEO, Marico Consumer Products, shares his observations with exchange4media… more...

The top advertisers in TV, print and radio

exchange4media Group, in association with AdEx India, a division of TAM Media Research, brings the top advertisers of 2010 in television, print and radio as part of the ‘Rewind 2010’ special coverage. The data is for the period January-November 2010. more...

The top people and account movements of 2010

People and account movements always get the industry’s attention. And the year 2010 had more than its fair share of high profile and big ticket movements. Be it the Airtel or ICC World Cup 2011 or Coca-Cola accounts or top level people movements like Les Margulis or Charles Cadell, the breaking news continued… more...

The top events of 2010

The year 2010 saw some key events that shaped the advertising and media industry – in India and abroad. Besides the industry regulars – Cannes Lions, GoaFest, FICCI Frames, IMPACT Person of the Year – there was the exchange4media Conclave and the first ever exchange4media Radio Advertising Awards… more...

The big developments of 2010

Agencies launching new units, media houses launching new channels, top level management restructure, some strategic joint ventures – the year 2010 saw it all, reiterating a resurgent industry. And then there was the business of the Reckitt Benckiser account and the keenly contested AAAI elections – truly action-packed. more...

Quote Unquote: What the advertising & media honchos said in 2010

We at exchange4media get to interact with some of the biggest names in the media and advertising industry. We bring here some pearls of wisdom shared by these stalwarts with exchange4media in the year 2010. more...