The big developments of 2010

Agencies launching new units, media houses launching new channels, top level management restructure, some strategic joint ventures – the year 2010 saw it all, reiterating a resurgent industry. And then there was the business of the Reckitt Benckiser account and the keenly contested AAAI elections – truly action-packed. more...

The top people and account movements of 2010

People and account movements always get the industry’s attention. And the year 2010 had more than its fair share of high profile and big ticket movements. Be it the Airtel or ICC World Cup 2011 or Coca-Cola accounts or top level people movements like Les Margulis or Charles Cadell, the breaking news continued… more...

The top events of 2010

The year 2010 saw some key events that shaped the advertising and media industry – in India and abroad. Besides the industry regulars – Cannes Lions, GoaFest, FICCI Frames, IMPACT Person of the Year – there was the exchange4media Conclave and the first ever exchange4media Radio Advertising Awards… more...

Quote Unquote: What the advertising & media honchos said in 2010

We at exchange4media get to interact with some of the biggest names in the media and advertising industry. We bring here some pearls of wisdom shared by these stalwarts with exchange4media in the year 2010. more...