Prasoon Joshi on awards, advertising perception & brand building

In this special Rewind 2010 guest article Prasoon Joshi shares his views on when awards gain significance, media coverage, advertising perception, brand building and more… more...

Creativity is a very old way to judge advertising, says R Balki

R Balki, Chairman & Chief Creative Officer, Lowe Lintas, writes about creativity, effectiveness in advertising and why Lowe Lintas participates in the Effies, in this special Rewind 2010 guest article. more...

Trevor Beattie on the ‘New Normal’, open brief & Pat Burns in India

Trevor Beattie, Founding Partner, BMB, speaks about the ‘New Normal’, agency-client relationship, and Pat Burns as Creative Head at BMB Madison in an exclusive interview as part of exchange4media’s Rewind 2010 special. more...

10 out of 10 – The 10 best TV ads of 2010

The year 2010 saw Indian creative minds showcase a bewildering array of work that endured and stood out among the plethora of ads. exchange4media presents the 10 best TV ads of 2010 as part of the Rewind 2010 special coverage. more...

The 25 most viewed ads of 2010

exchange4media Group, in association with AdEx India, a division of TAM Media Research, brings the 25 most viewed ads of 2010 as part of the ‘Rewind 2010’ special coverage. The data is for the period January-November 2010. more...